Restaurant managers have many questions to consider when partnering with a technology platform like DoorDash — from updating your menu to purchasing takeout containers to snapping mouthwatering food photos. But the choice that likely has the biggest impact on the day-to-day DoorDash delivery process is the order protocol — that is, how restaurants receive DoorDash orders.
In this article, we’ll explore the journey of a DoorDash order to highlight how DoorDash works for restaurants.
How do customers place DoorDash orders?
When hungry customers are ready to place a delivery order, they can browse restaurants on doordash.com or the DoorDash app. Customers can search for their favorite restaurants, or filter restaurants by cuisine, location, delivery times, promotions and more. Consumers enjoy the ease and convenience of browsing thousands of restaurants in a single app, as well as the ability to track their deliveries and get restaurant-quality food without leaving their couches.
Once the customer chooses a restaurant, they place their order, pay for it right in the app and receive an estimated delivery time. That’s when restaurants receive the order via their chosen order protocol.
How do restaurants receive DoorDash orders?
The order protocol is the way that restaurants receive orders from a technology partner like DoorDash. Restaurants can choose to receive orders on the device of their choice to maximize their off-premise efficiency. At DoorDash, restaurants have four options for their order protocol:
Option 1: Use a tablet
If you have your own Android tablet, you can download the DoorDash Order Manager app — our all-in-one tool for receiving, organizing, and tracking pickup and delivery orders. DoorDash can also provide a tablet for you for a small weekly fee. Just order it by contacting support.
With the Order Manager app, restaurant managers can adjust prices and menu items in real time, including deactivating (and reactivating) specific items that are out of stock. The Order Manager app also helps restaurant managers coordinate with Dashers, prepare for large scheduled orders, and contact both the customer and DoorDash support.
Be sure your tablet volume is on loud and the tablet is placed somewhere that is easily accessible by staff. When a customer places a DoorDash order, you will receive a notification on the Order Manager app allowing you to quickly and efficiently process orders.
Touch the screen to view the order and identify any issues, then click “Confirm” once you send the order to the kitchen to be prepared. You’ll then be prompted to choose a prep time for the order so that DoorDash can assign a Dasher and pickup time.
How much does using a tablet cost?
Restaurants can choose to download the Order Manager app on their own Android tablet, or use a DoorDash tablet with the Order Manager app pre-installed for free for 30 days, then for $6 per week (to cover device insurance and cell service).
For an additional $3.15 per week, you can also add a DoorDash printer to have DoorDash orders sent directly to your kitchen.
Why we recommend the tablet
DoorDash highly recommends the tablet order protocol option to help maximize efficiency and streamline delivery operations. With the tablet and Order Manager app, restaurants can view which orders are in each prep stage, tag scheduled or large orders, and get a large map with clear Dasher location information.
Option 2: Use the DoorDash POS integration
Another great option to maximize your efficiency is to integrate DoorDash with your Point of Sale (POS) system. DoorDash integrates with leading POS and technology systems, including Square, Shift4, Deliverect, ItsaCheckmate, Redcat and many more. This allows you to receive DoorDash orders directly to your POS system and then straight to your kitchen, which reduces the risk of human error.
If you are interested in integrating your POS system with DoorDash, please reach out to your account manager. DoorDash also has an open API that is used by additional technology providers, so if you're interested in partnering with DoorDash and would like to see whether your POS system is eligible, we'd love to hear from you.
Option 3: Receive DoorDash orders via email
Restaurant owners can also choose to have all of their DoorDash orders emailed to them. This option includes a follow-up confirmation call so you don’t miss any orders. We recommend you only choose this option (which is free for restaurants) if you keep a computer near your register.
Option 4: Receive DoorDash orders by fax
Finally, restaurants can choose to receive DoorDash orders by fax, which also includes a follow-up confirmation call. This option is free and is best for merchants who already own (and regularly use) a working fax machine.
Quick tips for successful delivery operations
Ensure your food items travel well
To increase the efficiency of your takeout operations, create a streamlined menu featuring a few key items. While you want to include your popular items, prioritize food that will not be a soggy mess by the time it arrives at the customer’s home. Take steps to ensure your food travels well, such as packaging sauces separately, placing hot and cold items in separate bags, and piercing hot food containers for ventilation. Dashers will transport your dishes with care in insulated food delivery bags that maintain both hot and cold food temperatures.
Optimize your menu for profitability
Update your menu to focus on higher-margin items, best-sellers and dishes that can be prepped in advance to ensure an efficient and profitable off-premise operation. You can also encourage upsells by offering add-ons such as protein to toppings to salads, bowls, burgers, and more. Read more tips to optimize your menu for delivery in this blog post.
Keep a close eye on incoming orders
For restaurants not using the POS integration, it’s helpful to have an expo or another staff member watch orders come in via your chosen order protocol. That way, they can make sure new orders are quickly entered into your POS and sent to your kitchen for preparation.
Explore DoorDash promotions and products
When you join the DoorDash marketplace, you get access to a range of marketing promotions to take your off-premise business to the next level. Our most popular product, Try Me Free, helps you attract new customers with free delivery on their first order. With Order Again and Save, you can offer discounts to loyal regulars and get prime placement on their home screen. Restaurants can also join DashPass, DoorDash’s subscription service that caters to our most frequent consumers.
Set up smooth Dasher hand-offs
Once the item is ready to be delivered, select a spot in your restaurant where Dashers can quickly pick up orders without disrupting operations. The DoorDash app enables you to track orders in real time, so you’ll know exactly when they’re delivered to happy customers.
You don’t need a complete overhaul of your restaurant when it comes to delivery — that’s why DoorDash offers a variety of protocols to seamlessly integrate with the technology, supplies, and staff you already have. If you’ve been waiting to get on board, now is the time to try out DoorDash and see its positive impact on your business.
Ready to become a DoorDash partner?