Reach more customers with Sponsored Listings
Increase DoorDash sales and reach more customers with targeted in-app advertisements. Select merchants can try Sponsored Listings with $100 credit per store.*
Already on DoorDash? Log in to try it.
Get discovered on DoorDash
Reach new customers
Place your restaurant in highly visible areas on DoorDash like on the homepage and in relevant search results.
Make every dollar count
Efficiently spend your marketing budget. Only pay for confirmed orders placed through your ad.
Enjoy hassle-free setup
Designed for any level of marketing experience, you can set up an ad in just a few clicks.
How it works
Ads, also known as Sponsored Listings, allow you to stand out to customers in your area by giving your restaurant prime real estate on DoorDash. Unlike ads on other platforms, they are pay-per-order. That means you’ll only be charged for orders placed through your ad — not for clicks or impressions.
On average, businesses earn $6 for every $1 spent on ads over one month, and more than 45% of orders generated from ads on DoorDash come from new customers.**
"Sponsored Listings are like getting a billboard on the big highway DoorDash has built."
Sean Reiter
Director of Revenue, The Melt
Get started with a free marketing trial credit
Act now to get up to $100 in Sponsored Listings credit* when you sign up and run your first campaign. Not sure where to start? We’ll set up your first campaign for you so you can start driving efficient results, fast.
Resources to help you succeed
Marketing 101: How to Use Ads & Promos
Learn how to grow your business and attract new customers with DoorDash marketing.
9/18/245 min read
How to Get the Most Out of DoorDash Ads & Promotions
Tips to optimize your Ads and Promotions.
9/12/246 min read
How Bon Bon Berry Reached New Customers with DoorDash
Learn how this acai and frozen yogurt establishment fuels its business with DoorDash.
4/12/227 min read
Comparing Restaurant Customer Acquisition Costs & Paid Marketing Channels
Learn how to calculate and lower customer acquisition costs for restaurants, and measure the impact and cost of common paid marketing strategies.
9/5/2314 min read
10 Restaurant Marketing Strategies to Boost Your Business
Explore effective restaurant marketing strategies to grow your business. Learn techniques to attract new customers, increase order volume, and drive restaurant revenue.
3/28/2412 min read
5 Food Delivery Marketing Tips for Restaurants
Check out these food delivery marketing ideas to help you get the word out about your off-premise offerings.
2/1/219 min read
Drive more sales with promotions
Boost your ad by also running a promotion. When customers see your ad, a promotion will entice them to order from you. Restaurants on average grew sales by 1.7x*** when they ran a promotion and ad together on DoorDash, compared to just an ad.
Frequently Asked Questions
Sponsored Listings appear on the homepage, "Browse" tab, and at the top of relevant DoorDash search results. That means your business will appear ahead of others as potential customers explore options in DoorDash.
When you select your campaign audience, you can choose whether to target new customers, existing customers, or all customers in your delivery area. Your ads will appear based on your relevance to a customer’s search and the strength of your bid compared to other businesses on DoorDash.
No, you don't. Sponsored Listings are designed for busy merchants with varying levels of advertising experience. Visit the Marketing tab in the Merchant Portal and we’ll guide you through the creation of your ad campaign. Once your ad is live, you’ll easily be able to make adjustments and monitor its performance in the Merchant Portal.
You only pay for confirmed orders placed through your ad. That means your marketing dollars result in actual sales — not just clicks or impressions. You bid the amount per order placed and provide a budget for the total amount you’re willing to pay for ad orders each day. Learn more about bidding here.
If you’ve never run a Sponsored Listing before, you may be eligible for $100 in free credits per store to try your first ad. DoorDash will fund the first $100 of marketing fees for each eligible store in your campaign. Learn more about Sponsored Listing free trials.
Visit the Marketing tab in the Merchant Portal, and click “Campaign Reporting.” Then you can check campaign performance or end your campaign.
Check out the Learning Center for answers to any questions you have about ads and promotions on DoorDash.
*This is a limited-time offer for select merchants in the US valid until terminated by DoorDash; DoorDash may end this offer at any time. Eligible merchants will see the offer available in the Marketing tab in DoorDash's Merchant Portal. Stores that have previously participated in Sponsored Listings are not eligible for the credit. After the $100 credit is consumed per store, merchants will be automatically charged for the remainder of the campaigns per store. No cash value. Non-transferable.
**Average according to a DoorDash study of 15.7k merchants run by restaurant partners for 2 weeks in April 2023.
***Based on a DoorDash study of more than 47k small and mid-market restaurants that ran only ads, only promos, or both on DoorDash, in April 2023.