More than ever, restaurants need flexible business models to keep up with an always-changing landscape. That’s why we announced new pricing and plans* to give businesses more options when it comes to their DoorDash partnership — including the ability to choose a plan based on commission rate and the level of built-in marketing support they want. These changes are designed to help DoorDash partners find new customers, gain repeat customers, win business in their neighborhood, and ultimately increase their bottom line.
In this article, we’ll explore how DoorDash’s new packages and products align with specific business goals to help you understand which options make the most sense for you.
If your goal is to…
Reach new customers and grow off-premise orders
If you’re looking to grow your delivery and pickup sales, we recommend our flagship product — DoorDash Marketplace. DoorDash has the most market share in the US according to Second Measure and a growing presence in Canada, Australia, and other countries.
Featuring your business on DoorDash allows you to provide the delivery and pickup options that diners expect, while giving you access to a new customer base. In fact, 75% of restaurants agree that DoorDash has helped them to reach new customers. Read more about how DoorDash works for restaurants.
Our flexible pricing includes three tiers of Partnership Plans that offer different price points based on the level of marketing support you need. Each DoorDash Partnership Plan includes:
Your choice of 15%, 25% or 30% delivery commission based on varying levels of built-in marketing
6% commission on Pickup orders (previously 15%)
Zero credit card processing fees on DoorDash app orders
Online Ordering: A brandable online ordering solution that makes it easy to grow sales across your own channels (more on that later)
$0 activation fees
We also offer all partners POS integrations, 24-hour customer support, and additional resources to drive growth, such as a free menu photoshoot and the option to add tailored marketing and promotions to get you in front of the right customers. Here is a breakdown of the three Partnership Plans based on your business goals. We are currently offering new partners a 7-day trial for Basic Plans and a 30-day trial for Plus and Premier Plans so you can see which DoorDash products best help your business succeed. If one plan is not working for you, you can always switch to a new plan to best suit your business needs. If you still need help figuring out a solution that works for your needs, contact our sales team.
The amount of DoorDash orders is truly remarkable, especially for this area. DoorDash has allowed our business to see increases even over previous years.
Get DoorDash at the lowest cost
If you want a cost-effective way to get on DoorDash, we recommend DoorDash Basic. This Partnership Plan includes our lowest delivery commission rate — 15% — as well as core marketing tools (e.g., listing your business on the DoorDash app, being discoverable in search, and getting featured in our algorithmic collections like “Fastest Near You” or “Local Favorites”). You can add additional marketing programs to boost your restaurant’s in-app visibility and increase orders as needed.
Get expanded access to DoorDash orders and customers
If you want to grow your business while keeping costs down, we recommend DoorDash Plus. This Partnership Plan has a 25% delivery commission and includes all the benefits of the Basic plan — plus DashPass, our top-performing marketing program (more on that below), as well as an expanded delivery area so you can reach more customers.
Maximize DoorDash orders and new customers
If you want the most growth in new customers and orders, we recommend DoorDash Premier. With a 30% delivery commission, you get everything in the Plus plan as well as our Growth Guarantee — for the Merchant Location’s first 6 months on the Marketplace platform as a Premier merchant partner, if you accept fewer than 20 orders in a month, we will refund your entire commission at the end of that month. This gives you peace of mind that your DoorDash investment will drive growth for your business.
Partners are eligible for this rebate if (1) they cancel fewer than 5 orders that month and (2) maintain “open hours” on DoorDash for 90% of the Store Hours that they have set in the Merchant Portal.
Deliver a best in-class customer experience — whether that’s in-store or off-premise — with this a la carte suite of first-party solutions.
Now, let’s explore the new DoorDash Commerce Platform with a collection of products to help you grow your business on your own channels.
If your goal is to…
Offer delivery and pickup to your customers and pay zero commission fees
If you want to grow your business through our own channels, we recommend Online Ordering, our online ordering solution. Online Ordering enables you to add commission-free delivery and pickup ordering to your own website, native apps, social media, and Google page — without any mention of DoorDash. With an easy setup process, you can leverage DoorDash’s industry-leading software to power your online ordering and get access to Dashers to deliver orders. You’ll pay just a credit card processing fee of 2.9% + 30 cents on Online Ordering orders.
Online Ordering includes unique features like a pop-up modal or a Smart “Order Now” Button which can help increase sales by 15 to 30%.
It was awesome to be able to add a new way for guests to order our food in basically one week — and have it turn into 20% of our off-premise sales.
Get drivers to deliver orders placed on your own website/app
If you’ve already got an online ordering platform and don’t want to manage your own fleet of drivers, we recommend DoorDash Drive On-Demand. This solution allows you to tap into a network of over 7 million Dashers to complete deliveries placed on your ordering platform fast and efficiently. You only pay a flat fee per delivery – no signup, subscription, or hidden fees. You can request a driver any time to deliver on your behalf, then track orders, streamline labor costs, and drive incremental sales. With over 1,000 integrations, you can seamlessly join Drive On-Demand and operate without managing the back-end tech.
I credit the DoorDash relationship with our success today. With DoorDash Drive On-Demand, we are able to keep our delivery prices the same as in-store and launch promotions on our own website without any lead time.
Explore additional ways to grow with DoorDash
DoorDash partners also get access to world-class marketing tools to drive more growth and help you make the most out of your DoorDash partnership.
If your goal is to…
Reach DoorDash’s most engaged customers with a plug-and-play marketing program
We recommend adding DashPass, our membership program that allows the most engaged DoorDash customers to place orders from your business at reduced fees, by signing up for the Plus or Premier plans. With DashPass, high-value customers see your business first and pay lower fees when they order from you — at no added cost to you. Because DashPass customers order more often, and DashPass businesses get increased visibility in the DoorDash App, you’ll likely get more orders and repeat customers.
Drive growth when you want it with tailored promotions on the DoorDash App
We recommend exploring ads and promotions, marketing tools to help you improve your in-app placement, attract first-time customers, and create loyal regulars. You’ll also be able to dive into sales data to understand which campaigns drive the most ROI for your business. On average, businesses using our promotions see up to a 20% increase in DoorDash sales.
DoorDash offers two types of marketing solutions depending on your needs:
Sponsored Listings: Reach new customers with ads that place your business at the top of relevant DoorDash search results. Pay only for customer purchases, not ad clicks or impressions.
Promotions: Generate incremental orders with enticing promotions. Customize your target audience and incentive based on your business goals.
Grow profits with a virtual restaurant
We recommend exploring Brand Licensing, which allows you to sell a well-known brand’s menu out of your existing kitchen, using your own staff and equipment. Businesses earn additional revenue without the overhead by offering customers a virtual menu, while we handle staff training, marketing, and the store page.
Get fair and easy funding for your business
We recommend DoorDash Capital, where eligible merchants can access fast and convenient financing — typically of $5,000 to $15,000 or more — through our partnership with Parafin, a financing provider for small businesses. Qualified merchants can view, customize, and accept a DoorDash Capital offer in the Merchant Portal and receive funds in as little as 1-2 business days — you only pay a one-time flat fee. Once you accept, your offer link becomes a payment dashboard where you can monitor your payment progress. Payments are taken as a percentage of your DoorDash sales — you choose the capital amount, up to the amount that you are pre-approved for, and the payment period, usually 6-9 months.
Boost sales of your retail items
We recommend DashMart, which enables you to sell retail items for delivery through DoorDash’s online convenience store. Businesses can add a new revenue stream, selling anything from household essentials to restaurant favorites — including ice cream, chips, sauces, spices, pasta, baked goods, and more.
We are thrilled to launch This Little Goat on DoorDash, so home cooks could quickly receive our globally inspired sauces and spices right to their front door.
Choose the DoorDash solution that’s right for you
Finding the right solution for your business depends on your specific needs and priorities. Whatever your business goal, DoorDash has got you covered. Learn more about the new DoorDash pricing and products to determine how we can help your business thrive, and explore the DoorDash Product Guide for Merchants for more information.
*Partnership Plans (Basic, Plus, Premier) are available for restaurants with 75 or fewer locations in Canada. 8% (Plus, Premier) and 10% (Basic) Pickup commission is available to all partners in Canada who comply with the DoorDash Merchant Terms of Service, including having DoorDash Pickup menu prices match in-store prices.
**Eligibility is limited to select merchants and requires a sustained sales history with DoorDash. If you aren't eligible today, once you grow your DoorDash stores sales, you might become eligible in the future. Parafin is continuously re-evaluating which merchants qualify for the program based on sales performance on DoorDash.
