With consumers becoming accustomed to enjoying restaurant-quality food without leaving their homes, online ordering and delivery have become more popular than ever. Now, restaurants with their own in-house drivers can reach new customers and grow sales by joining DoorDash through DoorDash Self-Delivery.

In this article, let’s explore how DoorDash Self-Delivery can help you grow your business while using your in-house delivery service.

Self-Delivery Basics 

Can you deliver your own DoorDash orders? After hearing from many restaurants who say, “I have my own delivery team,” the DoorDash product suite has expanded and the answer is yes. It’s possible to fulfill your own DoorDash orders with our self-delivery service.

With DoorDash Self-Delivery, you’ll be able to reach DoorDash customers by listing your business on the DoorDash app, while managing deliveries in-house and paying a lower commission rate. Essentially, you can keep your fulfillment operations as they are today, but get access to a world-class logistics platform powered by DoorDash, and tap into a pool of hungry customers already on the DoorDash platform. Get started for 60 days at 0% commission.

Flexible Fulfillment

If you have your own delivery fleet, you can also set rules to auto-assign orders either to your own drivers or DoorDash drivers. The rules allow you to expand your reach, by assigning orders to DoorDash for fulfillment based on delivery distance or time of day. This is called Flexible Fulfillment. It’s a great way to expand your restaurant’s delivery capabilities and grow sales over time.

Once you’ve signed up for Self Delivery, you can add Flexible Fulfillment by filling out this form. Tell us when and/or where you want Dashers to deliver, and we’ll set it up for your business. You can update or opt out of the program at any time. Dashers can deliver up to 5 miles in CA and NYC and up to 10 miles away in all other straights (in straight-line distance). For more details, see our information sheet.

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Benefits of DoorDash Self-Delivery 

Ready to handle DoorDash order fulfillment with your own delivery fleet? Here are a few of the benefits of Self-Delivery:

  • Feature on DoorDash Marketplace - Your restaurant will be featured on DoorDash, both on the web and in-app.  
  • Fulfill & Control Your Deliveries - Your delivery drivers fulfill the orders, so there’s no need to partner with Dashers. You are in complete control of setting delivery fees and zones.
  • Pay Lower Commission - After your trial paying 0% commission, you will pay a lower commission than DoorDash Marketplace customers that use Dashers to fulfill deliveries. 
  • Enjoy Incremental Sales - You receive the full order value plus all taxes, delivery fees, tips and small order fees (if applicable), less a small commission.

Self delivery service: The customer experience

The first part of the self delivery process is powered by DoorDash’s world-class logistics platform. When hungry customers are ready to place a delivery order, they will be able to find your restaurant on doordash.com or the DoorDash app. They’ll see a comment noting that courier tracking may be different for your store.

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Once the customer chooses your restaurant, they place an order, pay for the order, and receive an estimated delivery time.

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After you have prepared the order, you control when an “out for delivery” alert goes to the customer, and your self-delivery fleet handles fulfillment. DoorDash also provides the customer with your restaurant’s phone number in case they need to contact you, making for a seamless experience on both sides.

Self delivery service: The merchant experience

Once you sign up for DoorDash Self-Delivery, you can accept orders via the Order Manager app. For a weekly fee, DoorDash will provide a tablet with the app pre-installed, or you can download it on your own Android tablet for free.

The Order Manager app will help you maximize efficiency and streamline receiving, organizing, and tracking your orders from pickup to completion. It will help you coordinate your delivery drivers to ensure they can deliver goods promptly. It also will allow you to contact both the customer and DoorDash support team if needed.

When an order comes in, the below screen will appear. Tap “View Order” to view the details of the order.

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The Order Manager app will show you the customer’s order. Once you see the order, click “Confirm and send to kitchen” to send the order to the kitchen to be prepared. Next, you’ll confirm the order with an estimated prep time.

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Once the order is ready, you can click "Order Out for Delivery." If you have a receipt printer, the customer’s address and phone number will be printed on the receipt.

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Once the order is Out for Delivery, it moves to Order History.

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Finally, your drivers deliver the order to the customer. 

Flexible Fulfillment: The merchant experience

The Flexible Fulfillment experience is similar, with an updated flow to walk you through partnering with a Dasher for delivery. First, you’ll see a message on screen saying that a Dasher will deliver the order. You'll be prompted to pick a time the order will be ready for delivery.

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You’ll get a notice when a Dasher is being assigned to your order.

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Once a Dasher has been assigned, you’ll get a notice when the Dasher is waiting to pick up the order.

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Once you’ve confirmed the order is ready for pickup and the Dasher has received it, you’ll get a confirmation once the order has been delivered to the customer.

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How Lou Malnati's Grew Sales with DoorDash Self-Delivery

DoorDash Self-Delivery provides you with the best of both worlds: gaining access to new customers on DoorDash and using your own couriers, allowing you to pay less commission on all DoorDash orders and control the customer experience from start to finish. That’s what Lou Malnati’s, a beloved Chicago pizza restaurant, discovered when they signed up for Self-Delivery.

“With Self-Delivery, we can reach an audience that is totally  different from our own and grow our sales incrementally. It's clear that DoorDash Self-Delivery allows us to generate more profits.” — Ben Beckstrom, CIO, Lou Malnati's 

Tips for Success with DoorDash Self-Delivery

Ready to use your own fleet with DoorDash? Here are a few tips that can help you ensure success when delivering your own DoorDash orders, and manage DoorDash fulfillment.

Don’t forget incremental sales

Offer customers an option to add toppings such as extra protein for salads, bowls, burgers, or suggested sides and drinks to their orders. Focus on best-sellers or high-margin dishes for your takeout menu. 

Photos make a difference

Photos can make all the difference in how customers perceive the quality and tastiness of your food. Upload your professional photos or arrange a free photoshoot with DoorDash as part of the onboarding process. 

Stay on top of new orders

It’s important to remember to have your staff watch DoorDash orders come so they can make sure new orders get quickly sent to your kitchen. You may also need to schedule extra back-of-house staff during busy shifts if your incremental order volume is high. 

Create a delivery-specific menu

To increase your takeout business's success, consider creating a delivery menu that features your most popular and profitable items. 

Consider food arrival 

Take steps to ensure your food arrives as you prepared it, such as packaging sauces separately, placing hot and cold items in separate bags, and piercing hot food containers for ventilation.

Need a white label delivery service?

No drivers? No problem. For restaurants looking for more delivery support, we also offer DoorDash Drive, a DoorDash white label delivery service. It’s a way for restaurants and businesses to get access to a professional delivery fleet, without dealing with the logistics. Simply accept orders through your own website or app and partner with Dashers for delivery. Learn more here.

Getting Started with Self-Delivery

DoorDash Self-Delivery provides restaurants that have invested in their own self delivery service but are looking to grow their sales beyond their customer base, and a whole new way to increase their food delivery sales. Just check out this profit margin calculator to help estimate margins to compare the business cost between delivery and dine-in sales.

With DoorDash Self-Delivery, you’ll not only gain access to new customers but also get exposure on DoorDash along with hundreds of thousands of other restaurants while enjoying a low commission rate because you are using your own self delivery service.

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author-allisonvanduyne
Allison Van Duyne
Content Marketing, DoorDash

Allison Van Duyne is the Content Marketing Manager for DoorDash for Merchants, building helpful resources for restaurateurs to grow their business. Prior to DoorDash, she worked at Toast, a restaurant point of sale company, as well as Burger King and Subway, flipping burgers in the kitchen and selling sandwiches from the counter. When she’s not editing blog posts and publishing resources for restaurants, she can be found ordering from her favorite sushi and BBQ restaurants in Boston.