With consumers becoming accustomed to enjoying restaurant-quality food without leaving their homes, online ordering and delivery have become more popular than ever. Now, restaurants with their own in-house, self delivery fleet can reach new customers and grow sales by joining DoorDash through DoorDash Self-Delivery

In this article, let’s explore how DoorDash Self-Delivery can help you grow your sales while using your in-house delivery service.

Self-Delivery Basics 

With DoorDash Self-Delivery, you’ll be able to reach DoorDash customers by listing your business on DoorDash Marketplace while fulfilling deliveries in-house and paying a lower commission rate. Get started for free for 60 days at 0% commission.

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Benefits of DoorDash Self-Delivery 

Here are a few of the benefits of Self-Delivery for restaurants who have their own self-delivery fleet. 

  • Feature on DoorDash Marketplace - Your restaurant will be featured on DoorDash Marketplace, both on the web and in-app.  
  • Fulfill & Control Your Deliveries - Your delivery drivers fulfill the orders, so there’s no need to partner with Dashers. You are in complete control of setting delivery fees and zones.
  • Pay Lower Commission - After your trial paying 0% commission, you will pay a lower commission on than DoorDash Marketplace customers that use Dashers to fulfill deliveries. 
  • Enjoy Incremental Sales - You receive the full order value plus all taxes, delivery fees, tips and small order fees (if applicable), less a small commission.

The customer experience 

When hungry customers are ready to place a delivery order, they will be able to find your restaurant on doordash.com or the DoorDash app. Once the customer chooses your restaurant, they place an order, pay for the order, and receive an estimated delivery time, which your restaurant provides.

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After you have prepared the order, you control when an “out for delivery” alert goes to the customer. DoorDash also provides the customer with your restaurant’s phone number in case they need to contact you.

The merchant experience

Once you sign up for DoorDash Self-Delivery, you can accept orders via the Order Manager app. For a weekly fee, DoorDash will provide a tablet with the app pre-installed, or you can download it on your own Android tablet for free. 

The Order Manager app will help you maximize efficiency and streamline receiving, organizing, and tracking your orders from pickup to completion. It will help you coordinate your delivery drivers to ensure they can deliver food promptly. It also will allow you to contact both the customer and DoorDash support team if needed. 

When an order comes in, the below screen will appear. Tap “View Order” to view the details of the order.

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The Order Manager app will show you the customer’s order. Once you see the order, click “Confirm and send to kitchen” to send the order to the kitchen to be prepared. 

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Once you confirm the order, you'll be prompted to pick a time the order will be ready for delivery and you have drivers available.

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Once the order is ready, you can click Out for Delivery. If you have a receipt printer, the customer’s address and phone will be printed on the receipt. DoorDash can help your self delivery tracking through the Order Manager app.

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Once the order is Out for Delivery, it moves to Order History.

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Finally, your drivers deliver the order to the customer. 

How Lou Malnati's Grew Sales with DoorDash Self-Delivery

DoorDash Self-Delivery provides you with the best of both worlds―gaining access to new customers on DoorDash―using your delivery service, allowing you to pay less commission on all DoorDash orders. That’s what Lou Malnati’s, a beloved Chicago pizza restaurant, discovered when they signed up for Self-Delivery.

“With Self-Delivery, we can reach an audience that is totally  different from our own and grow our sales incrementally. It's clear that DoorDash Self-Delivery allows us to generate more profits.” — Ben Beckstrom, CIO, Lou Malnati's 

Tips for Success with DoorDash Self-Delivery

Here are a few tips that can help you ensure your success with DoorDash Self-Delivery.

Don’t forget incremental sales

Offer customers an option to add toppings such as extra protein for salads, bowls, burgers, or suggested sides and drinks to their orders. Focus on best-sellers or high-margin dishes for your takeout menu. 

Photos make a difference

Photos can make all the difference in how customers perceive the quality and tastiness of your food. Upload your professional photos or arrange a free photoshoot with DoorDash as part of the onboarding process. 

Stay on top of new orders

It’s important to remember to have your staff watch orders come so they can make sure new orders get quickly sent to your kitchen. You may also need to schedule extra back-of-house staff during busy shifts if your incremental order volume is high. 

Create a delivery-specific menu

To increase your takeout business's success, consider creating a delivery menu that features your most popular and profitable items. 

Consider food arrival 

Take steps to ensure your food arrives as you prepared it, such as packaging sauces separately, placing hot and cold items in separate bags, and piercing hot food containers for ventilation.

Getting Started with Self-Delivery

DoorDash Self-Delivery provides restaurants that have invested in their own self delivery service but are looking to grow their sales beyond their customer base a whole new way to increase their food delivery sales. Just check out this profit margin calculator to help estimate margins to compare the business cost between delivery and dine-in sales. 

With DoorDash Self-Delivery, you’ll not only gain access to new customers but also get exposure on DoorDash along with hundreds of thousands of other restaurants while enjoying a low commission rate because you are using your own self delivery service.


Allison Van Duyne
Content Marketing, DoorDash

Allison Van Duyne is the Content Marketing Manager for DoorDash for Merchants, building helpful resources for restaurateurs to grow their business. Prior to DoorDash, she worked at Toast, a restaurant point of sale company, as well as Burger King and Subway, flipping burgers in the kitchen and selling sandwiches from the counter. When she’s not editing blog posts and publishing resources for restaurants, she can be found ordering from her favorite sushi and BBQ restaurants in Boston.