Menu Setup

How to Add Photos to Your Menu in the Merchant Portal

Learn how to add your logo, photos, and other ways to show off your menu and increase sales.

10 min read
8/13/2022
Menu Photography Best Practice

What you’ll learn

In this course, you’ll learn how to:

  • Add a photo to your menu: 2 min

  • Add a photo to your menu via your phone: 2 min

  • Submit a request to photos team: 4 min

  • Follow photo guidelines: 2 min

Why are photos important?

A study by the DoorDash developer team found photos have the biggest impact on the success of a menu. In fact, based on a 2022 DoorDash study of over 15,000 small restaurants, menus with item photos get up to 44% more monthly sales.

How do I add photos to my menu via the Merchant Portal?

Once your photos are ready, you can upload them to your menu through the Menu Manager in your Merchant Portal.

How to upload new photos.

1. Navigate to the Menu section and click on the item you want to add photos to.

Merchant Portal - Menu - Add Image

2. Once an item’s page is open, there are two ways to add a photo:

  • Click Add a photo in the blue box.

  • If your item already has a photo uploaded, you will see it here. Click on the image or if this item does not have a photo yet, select the DoorDash delivery bag in the gray square.

    Mx - LC-Edit-Chicken-Tikka-EN@2x

How to use the Photo Bank feature.

Mx-L3. If your photo has already been approved, look for it under the Approved section.

LC - Merchant Portal - Upload New Photo

4. Click Select File or drag and drop the image you want to upload over the Photo Uploader then click Save.

Merchant Portal - Upload New Photo Submit

5. Next, you can edit the photo, such as zooming in. You can also click in View Photo Guidelines to see if your photo meets our quality control standards. From here, you can choose whether to Submit for Review or Change Photo.

Mx - LC-Edit-Photo-EN@2x

6. Once uploaded, DoorDash will review your photo. This process usually takes 2-3 business days.

7. Back on the menu item page and on its individual item page, you will see a clock over your image, indicating it is still under review.

Mx - LC-Edit-Chicken-Tikka-Item-Pending-EN@2x

How to edit your photos in the Merchant Portal.

Some things to keep in mind:

  • Menus with header images and logos get up to 50% (header) and 23% (logo) more monthly sales than menus without these branding elements.

  • New photos can take up to 72 hours to be reviewed. Images will only be reviewed if they are linked to a menu item. If a pending photo is being used on multiple menus, the image will be assessed and approved for all locations.

  • All menu photos will be cropped to a landscape 16:9 aspect ratio. Please ensure that the item is centered in the frame and the entire portion is visible within the cropped area.

  • If the image was previously uploaded and was rejected, uploading it a second time will not change the approval status.

How do I add photos to my menu using my phone?

Upload photos to your menu directly from your mobile app with the photo upload feature.

How to install the DoorDash Manager App

Download the app by scanning the barcode below, or follow these links to find the app in the Apple Store or Google Play Store. Click on Install and let the app download. Once installed, tap Open.

Mx - LC - Business Manager App Barcode

To upload a photo:

  1. Within the Menu Manager, click on the item you want to edit.

  2. Click on Add a photo or placeholder gray box to add photo from your existing library or to take a photo.

  3. If taking a photo, make sure it is in landscape aspect ratio.

Mx- LC-mobile-take-photo-EN@2x

4. Next you can edit the photo and then submit for review. The review process usually takes about 3 days.

How do I submit a request to the photos team?

The photo team can also help you with a number of other photo issues. To reach out to them for support, start by:

1. In Menu Manager of the Merchant Portal, click Get Menu Help at the bottom right corner of your screen.

2. Select the Request Menu Update button.

Merchant Portal - Request Menu Help

3. Select the store to update by inputting the restaurant’s name or Store ID, then click Update store.

Merchant Portal - Choose Stores to Update

4. Fill out the form with specifics on where you need additional photo support. Some examples could include:

Option 1: Adding brand images and troubleshooting load errors

You do not need to submit a ticket for every photo, especially if uploading the same photo(s) for multiple locations, one ticket for all will suffice. If you want to upload these visuals or have any issues regarding photo submissions, uploading, or approval, here are next steps:

5. Within "Please add any additional menu updates in the box below", state that you are “Requesting upload support”

6. Within "Provide your menus and item photos, either as attachments or URLs", upload your attachments

  • If uploading more than 1, check the box for “I would like to attach additional files” to have more uploading fields.

  • If adding more than 4, please share a link to a file-sharing site like Google Drive (and be sure sharing settings are set to Anyone with the Link).

7. Check the box for "I confirm that a menu source has been included or is not needed for this menu update. Menu sources are needed for ALL changes that impact an entire menu (>5 items) and bulk pricing changes".

Option 2: Requesting a free DoorDash photoshoot

If you don't have high-quality photos, DoorDash is happy to pay for a professional photographer to come to your restaurant and photograph some of your most popular dishes at no charge to you.

5. Within "Please add any additional menu updates in the box below", state that you are “Requesting a Photoshoot”.

6. Once the form is complete, click Submit Form.

7. We will coordinate with the photography company who will reach out via email with a scheduling link for you to choose your desired photoshoot day and time. Expect to hear from us within 48 business hours.

What are the Photo Guidelines?

If you’re just getting started, you’ll want to select your most popular/signature items first to highlight your specialties on your menu.

Definitions

Here are some definitions of photos we can help you with:
Item photo: A picture of one of your products that shows a meal’s size, shape, color, and ingredients.

  • Carousel photo: A single header photo or a collection of photos in the app that potential customers can easily flip through to get a sense of your menu and what you’re offering.

  • Header photo: The photo at the top of your restaurant’s store page in the app.

  • Logo: A visual image of your restaurant’s brand logo.

Merchant Portal - DoorDash Photo Best Practice
Merchant Portal - DoorDash Photo Descriptions

Logo Guidelines

  • Is clearly recognizable, is readable if text, graphics are clear

  • Avoid just text in a single line, is difficult to read

  • Should not be a photo of an item you sell, but graphics are allowed

  • The white border will be added afterward and not part of the uploaded image

Technical Specs

  • File Size: Under 2 MB

  • Aspect Ratio: No requirement but the system crops the center square from the photo, so square (1:1) photos are your best option

  • Resolution Size: 230x230px

  • File Type: JPG, JPEG, or PNG

Header Photo / Carousel Guidelines

On top of the photo basics mentioned above, header and carousel photos should:

  • Showcase the food/products you sell

  • Not have text/graphics overlays or borders

  • Include multiple items/products in the photo

  • Have food/products be centered as much as possible to best fit the header frame

Technical Specs

  • File Size: Under 2 MB

  • Aspect Ratio: No requirement but best to use landscape (16:9)

  • File Type: JPG, JPEG, or PNG

  • Resolution Size: 1400x800px minimum

What are some common rejection reasons?

Sometimes a photo you submit may be rejected for not following our guidelines. After review, an email should be sent to you with a report for all photos that have been approved/rejected, including reasons for any rejected photos. Here are a few common reasons why your photo may be rejected:

  • Photo size: The resolution needs to be at least 1400 x 800px. Photos cannot be edited to increase size without the quality of the image dropping

  • Zoomed in or out: The item should be displayed in the frame to give a proper idea of portion size for customers. As a general rule of thumb, you should be able to see at least 80% of the item

  • Framing: The aspect ratio needs to match the landscape crop ratio 16:9

  • Lighting: Items need to be properly lit and should show off their entirety without any part being overly exposed

  • Background/Setting: Backgrounds must not be flashy or distract from the item itself

  • Overlays: All images must have the same formatting without any extra graphics, text, or borders

  • People In Shot: The food is the star, if the person is taking up more of the frame than the food/product, the photo will be rejected

  • Photo Not Representative of Item: The photo does not properly represent the item including:

    • There are multiple items in the same photo

    • The photo displays an unrealistic format/presentation

    • Image doesn’t show proper portion sizing

  • Out of Focus: Parts or the entire photo is blurry

  • Copyright: The photo that was submitted doesn't belong to the store or is a stock photo

  • Duplicate: Photo has already been submitted

Examples

Here are some examples of approved versus rejected photos:

Merchant Portal - Photo Best Practice 1
Merchant Portal - Photo Best Practice 2
Merchant Portal - Photos Best Practice 3
Merchant Portal - Photo Best Practice 4
Merchant Portal - Photo Best Practice 5

For more details on photo requirements, please check out our photos guide.

Author

Merchant Learning

Merchant Learning