It's no secret that food delivery apps are a major trend in the restaurant industry. And experts predict that it will become even more popular in the future. While you might be unsure if it's the right move for your business, there are many reasons why delivery is an essential marketing strategy for any restaurant. Whether your restaurant is a staple in your neighborhood or an up-and-coming establishment, partnering with a top food delivery platform like DoorDash is a great way to boost your sales and increase revenue. 

If you're wondering why having a food delivery service is important, we've highlighted what it can do for your business, such as boosting your brand identity, reaching the most potential customers as possible, increasing your net profits, and more. Discover why food delivery with DoorDash is a great way to  stay ahead of your competition and consequently grow your customer base. 

Increase your brand awareness

Now more than ever,restaurants face a very competitive and challenging industry, which is why it’s important to stay ahead of the trends and be adaptive. You might be wondering exactly why delivery food services will help you get noticed. The answer is simple - according to the latest restaurant industry trends, 90% of people research a restaurant online before choosing where to eat. So, in order to get noticed, you need to have a strong online presence. 

Partnering with a third-party food delivery service like DoorDash can easily increase your online presence with little effort on your part. Along with a professional and mobile-friendly website with a menu and photos, plus making your mark in social media channels like Instagram and Facebook, food delivery is another way to expand your online reach of potential customers. 

Boost your revenue

Another reason why food delivery is a smart move for your restaurant is the simple fact you can grow your business with the DoorDash platform, which reaches millions of people worldwide, including 80% of people in America, 55% of the Canadian population, and 40% in Australia, just to name a few. That means your restaurant will be seen by a wide range of demographics including millennials, baby boomers, and even open the doors to business-to-business opportunities when e.g., companies are searching for catering services. And the proof is in the numbers - if you're wondering why food delivery is important, consider these statistics: since delivery brings more orders, you can also grow your business with a 60% profit on incremental orders compared to 10% on regular orders. 

Partner with a top food delivery platform

With 80% coverage of the US population and a growing presence in Australia, Canada, and Puerto Rico, DoorDash is committed to empowering local communities and helping businesses grow. With built-in marketing tools, plus the ability to reach a huge portion of the populations we service, DoorDash can help you reach your full potential.

One of the keys to achieving success - whatever the economic climate - is an efficient and streamlined flow of day-to-day operations. If you want to stand apart from the competition, use your time wisely and let the DoorDash platform promote your business online; this way, you can focus on what's really important - creating a memorable experience for people with amazing food that is accessible and convenient.

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Stay competitive

As one of the most competitive industries in the modern economy, serving up incredibly tasty and inventive food is often not enough to stand out from the competition. When it comes to accelerating sales and growing your business, there are many complexities restaurant owners face. Food delivery apps like DoorDash provide an easy solution. In fact, many of your sit-down restaurant household names are thriving because of the power of food delivery. 

Give people more options

There's a reason why food delivery is one of the most successful, low effort ways for a restaurant to grow their business. Food delivery is universal - all types of people take advantage of the service. If you offer delivery as part of your restaurant business plan, you'll be able to reach an even wider demographic. People like to have options, especially when it comes to ordering lunch and dinner. With so many restaurants to choose from, the bottom line is crystal clear - you need to meet customers halfway and be accommodating to what they want. In many cases, people want the option of eating dinner in the comfort of their homes. Not only is it convenient, but it also allows people to have more choices when it comes to creating memories and having good times with family and friends.

Even if your food tastes amazing, people can easily choose another restaurant if you don't offer food delivery. In our blog on restaurant marketing tips, we also mention studies that report 90% of millennials ordering delivery or takeout at least once a week, which is a potentially large chunk of business you don't want to miss out on.

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Attract customers with food delivery promotions

We offer several promotional features on the DoorDash platform, another major benefit that can increase sales and attract new customers. You can appeal to both your loyal customer base as well as new customers when you offer promotional deals. Because, as everyone knows, people love getting stuff for free, especially when it comes in the form of a food delivery service. 

Along with having a well thought out restaurant location strategy, take our Try Me Free option out for a spin, a promotion that allows you to cover the delivery fee for customers. You can also join DashPass, which includes your restaurant in our free delivery subscription service. This is another easy way to grow your business, especially since 18% of sales come from DashPass subscribers, a number that is expected to increase by 30% in the near future. 

Whether your restaurant is an established neighborhood favorite or a new establishment trying to break into the scene, DoorDash is an easy way to increase your online presence. Allow more people to experience your cuisine and become loyal customers.  

If you’re ready to experience the benefits of food delivery first-hand, sign up for DoorDash today.