Subscribe for interviews, ebooks, webinars, and other free resources, delivered weekly to your inbox.

Subscribe to the Blog

Success!

Secret Menu is a celebration of the restaurants that are integral to local communities. 

Secret Menu Issue 3 Magazine Cover

United States

Secret Menu, a Magazine for and by the Restaurant Industry

Secret Menu Issue 3: Philly Brings Its Own

Secret Menu is a print and digital magazine from DoorDash that celebrates local restaurant cultures by elevating the often untold stories of restaurateurs, chefs, entrepreneurs, and the communities they’ve created.

Secret Menu

Hungry for restaurant business tips, strategies, industry stories, and more? Dig in!

Restaurants

Stay in the know. Here are some of the biggest DoorDash news stories.

DoorDash News

Get inspired to try something new by learning from the best in the industry.

Industry Stories

Partner with DoorDash to help drive growth and take your business to the next level.

0% commissions for up to {trial} days

Thank you!

Subscribe for insights to help you run a great business, delivered weekly to your inbox.

This site uses our own and third party cookies and similar technologies to ensure our site and services function, personalize user experiences, analyze and improve website performance and content, and for advertising purposes. For more information please review our <a href="{{privacyLink}}" target="_blank">Cookie Policy</a>. Click “Essential only” to reject non-essential cookies, or “Close” to continue without changing your preferences.

Discover local, on-demand delivery or pickup from restaurants, grocery, convenience stores, and more.

I'm a Customer...

Our signup process takes just a few minutes, and most Dashers can start earning within days.

I want to Dash...

Grow your business and reach new customers on the DoorDash App or on your website by partnering with us.

I'm a Merchant...

Read interviews, trends, and tips for owning, operating, and ultimately growing a business.

Discover how to craft a winning restaurant business plan that charts a path toward success.

Mx Blog - How to Write a Restaurant Business Plan: A Step-by-Step Guide - header

Global

How to Write a Restaurant Business Plan: A Step-by-Step Guide

DoorDash is a popular partner for florists — here's how flower shop owners can make the most of the platform.

Mx Blog (US/CA/AU/NZ) - A Florist's Guide to Flower Delivery on DoorDash - header

A Florist's Guide to Flower Delivery on DoorDash

Planning ahead for 2024's biggest days for alcohol sales can help position your restaurant or liquor store as the go-to business for festive alcoholic beverages.

Mx - Busiest Days for Alcohol Delivery featured image

Top 10 Most Popular Holidays for Alcohol Delivery

A great logo design is the foundation of your restaurant brand identity.


Mx Blog - How to Design a Restaurant Logo That Will Build Your Brand - Designer sketching logo ideas

Mx Blog - How to Design a Restaurant Logo That Will Build Your Brand - Hero

How to Design a Restaurant Logo That Will Build Your Brand

Find out why this Denver-based bagel shop partners with DoorDash exclusively to grow a profitable off-premise business. 

Mx blog - Rosenberg's - featured image

Why Rosenberg's Bagels Quit Third-Party Delivery — Then Partnered Exclusively with DoorDash

The co-founder of Washington, DC's Immigrant Food explains how finding purpose through food advocacy helped her restaurant brand expand.

Mx Blog - Immigrant Food - header

How Immigrant Food's Dine-In Transition Amplified Their "Gastroadvocacy" Impact

Explore the journey of a delivery order and how exactly DoorDash works for restaurants in 2024.

Customer pickup orders kitchen bags

How Does DoorDash Work for Restaurants?

Get inspired by these restaurant menu examples and learn how to stand out from competitors, attract more customers, and boost sales.

restaurant menu

7 Restaurant Menu Examples: How to Design a Menu that Sells

Learn the keys to opening a delivery-only, virtual restaurant and/or a restaurant that operates within another restaurant.

Francis Cui of Bak Kung BBQ with DoorDash hot bag

How To Open a Delivery-Only Restaurant

From off-premise dining to menu engineering to social media promotions, learn how to increase restaurant sales with these creative strategies.

how to increase restaurant sales

8 Proven Ideas to Increase Restaurant Sales

Understand how to incorporate restaurant technology to enhance your business.
 

blog-hero-1920x678-v78.03.01.jpg

United States, Canada & Australia

12 Restaurant Technologies to Help Grow Your Business

The city has long been a vibrant hub of Vietnamese food. Today, a new generation is striking a balance all their own — between creativity and tradition, innovation and memory.

Mx - Jacob Trinh Pho Town Philly 

Photown Philly

Learn how Alex Tewfik went from being a food editor in Philly to owning one of the best restaurants in town. 

Mx - Mish Mish Alex

What's the Frequency, Alex? 

Chloé Grigri, Amanda Shulman, and Ellen Yin on upending the rules of the game.

Mx - Secret Menu - Break on through featured image

Break on Through

How Juan Carlos Aparicio baked his way to running a restaurant (that isn’t a bakery).

Mx Secret Menu - Breadwinner hero

The Breadwinner

The ongoing evolution of Philly's classic sandwiches.


Mx Blog (US) - Secret Menu 3 - Survival of the Tastiest - 6

Survival of the Tastiest

Cheesemakers and winemakers. Breweries and distilleries. Bakers and coffee roasters. A journey into the warehouses of Kensington, where artisan upstarts are breathing new life into Philadelphia’s food scene. 

kenzo-12-min

Make It on Our Own

An ode to the unsung heroes of restaurant kitchens from a comedy writer who couldn’t take the heat. 

Mx Blog (US) - Secret Menu 3 - Lessons on the Line - header

Lessons on the Line

Inside the world of homespun pop-ups and unexpected collaborations that have made Philly’s dining scene like nowhere else.

Mx Blog (US) - Secret Menu 3 - Your Place or Mine? - 5

Your Place or Mine?

The cheesesteak may be the global mascot of Philly. But a contingent of pioneering chefs and restaurateurs have made the city a hub of vegetarian innovation.

Mx Blog (US) - Secret Menu 3 - Plant to Plate - header

Plant to Plate

A singular Afrocentric grocery, Honeysuckle Provisions holds the belief that a restaurant can be a force for change.

Mx Blog (US) - Secret Menu 3 - On a Mission: Honeysuckle Provisions - hero

On a Mission: Honeysuckle Provisions

Down North Pizza, empowering formerly incarcerated staff with opportunities and community support, serves unique Philly-style pies as a force for positive change.

Mx Blog (US) - Secret Menu 3 - On a Mission: Down North - hero

On a Mission: Down North Pizza

Ange Branca was forced to close her beloved restaurant in 2020. Four years later she is opening a new one that comes as close as ever to embodying all that she holds dear.

Mx (US) - Secret Menu 3 - Many Lives of Saté Kampar - hero

The Many Lives of Saté Kampar

Three Philly couples get frank and intimate in sharing their recipes for romance. 

Mx Secret Menu Dish on love featured image

The Dish on Love

The city's Eritrean-Ethiopian restaurants serve up more — way more — than delicious food.   

Mx Blog (US) - Secret Menu 3 - COME ONE, COME ALL! - Header

Come One, Come All!

Marc Vetri's journey from pioneering chef to mentoring the next generation of Philly talent.

20240108 Secret Menu Marc Vetri 108 copy

The Godfather

How Chutatip Suntaranon channeled her upbringing in Thailand — and life spent flying around the world — into one of Philly’s most singular restaurants. 

Mx - Secret Menu 3 - Chutatip Suntaranon - Kalaya - featured image

The Ambassador of Spice

Philadelphia Magazine's food critic on the irrepressible attitude that is the key ingredient of the city's restaurants. 

Mx Blog (US) - Secret Menu 3 - Everyone Likes Us, We Don’t Care - Header

Everyone Likes Us, We Don't Care

Michael Solomonov of Zahav looks back on where he’s been, where he’s going, and discovers the secret ingredient: letting go of everything he thought it was supposed to look like.

Mike Solomonov at Federal Donuts

Plan Z

Discover how this Black women-owned liquor store partnered with DoorDash to grow sales and deliver to neighborhoods across Washington, DC.

Mx - LA Liquors - featured image

How LA Liquors Reached New Customers and Increased Revenue with Alcohol Delivery

Learn how to create an online ordering website for your restaurant. Get simple steps to build a restaurant website and attract loyal customers for growth.

online-ordering-website-doordash-storefront

blog-hero-1920x678-v46.03.01.jpg

How to Create a Restaurant Online Ordering Website

Discover the essentials of restaurant website design. Learn how to create an engaging online presence that attracts customers and boosts your restaurant's growth.

blog-hero-1920x678-v38.02.01.jpg

How to Create a Restaurant Website Design that Sells

Unlock the power of restaurant SEO to grow your business. Learn practical tips to optimize your Google Business Profile and attract more customers.

How to Optimize Your Restaurant’s Google Maps Listing

blog-hero-1920x678-v52.03.06.jpg

Improve Restaurant SEO with a Google Business Profile

Explore effective restaurant marketing strategies to grow your business. Learn techniques to attract new customers, increase order volume, and drive restaurant revenue.

Small business counter with POS and phone with DoorDash coupons and flowers

Mx (US/AU/NZ/CA) Blog - Instagram for small business - Featured image

10 Restaurant Marketing Strategies to Boost Your Business

Learn the essentials of building a restaurant website and create an engaging restaurant front page to attract more customers and grow your business.

webinar-1208x1080-Third-Party-Partners-v01.01

12 Strategies for Building a Restaurant Website 

Learn how restaurateur Mike Solomonov built a thriving restaurant group steeped in his core values of generosity and hospitality.

Chef Michael Solomonov

How a Culture of Hospitality Fuels Mike Solomonov's Restaurants

Find out how this Miami-based taqueria partnered with DoorDash to increase sales through creative marketing campaigns.

Mx Blog - Coyo Taco - Featured Image

Why Coyo Taco Left DoorDash — and Came Back

Are you starting your own food truck? Read this guide and download the free food truck business plan template.

Mx Blog (US/CA/AU/NZ) - How To Create an Effective Food Truck Business Plan - Handing food to customer from food truck

Mx Blog (US/CA/AU/NZ) - How To Create an Effective Food Truck Business Plan - hero

How To Create an Effective Food Truck Business Plan

From optimizing space to considering equipment placement, explore the key factors for improving a commercial kitchen floor plan.

blog-hero-1920x678-v06.02.01.jpg

How to Make Your Commercial Kitchen Layout More Efficient

Special occasions and holidays are opportunities for liquor stores to drive more orders with customized alcohol gift delivery.

Mx Blog  - 14 Alcohol Gift Delivery Ideas to Boost Liquor Sales on Special Occasions - Champagne flutes

Mx Blog - 14 Alcohol Gift Delivery Ideas to Boost Liquor Sales on Special Occasions - header

14 Alcohol Gift Delivery Ideas to Boost Liquor Sales on Special Occasions

What does it take to run a restaurant as a woman in a male-dominated industry? We sat down with women chefs and business owners to share their stories and inspire others.

Ana Gonzales and Hondina Silva, Co-owners of OMG Cafe and Tapas in Toronto.

Mx Blog (US/CA) | Exploring Women-Led Restaurants in Canada | Hero image

United States & Canada

Great Taste, Great Stories: Exploring Women-Led Restaurants In Canada

Find out the busiest holidays for food delivery based on DoorDash data, and get tips to prepare your restaurant for Christmas, New Year's, Mother's Day, and more.

CxBlog-DD-Thanksgiving-MBZ-First-Image

What are the Busiest Days for Restaurant Food Delivery?

Learn how this restaurant group increased average order value and grew their customer base with Fiserv gift cards, Paytronix loyalty, and DoorDash’s commission-free* online ordering.

Lettuce Entertain You - Restaurant Interior

How Storefront Helped Drive Loyalty and More Visits for Lettuce Entertain You

Find out how this Dallas-based late-night pizzeria worked with DoorDash to create a partnership that worked for their unique needs.

Mx Blog - Zalat Pizza restaurant exterior - hero

How a Second Chance with DoorDash Led Zalat Pizza to Sustainable Growth

Restaurant conferences and trade shows are excellent opportunities for operators to network and stay ahead of trends. 

Mx Blog (US) - 10 US Restaurant Industry Conferences to Attend in 2024 - food booth at event

Mx Blog (US) - 10 US Restaurant Industry Conferences to Attend in 2024 - hero

10 US Restaurant Industry Conferences to Attend in 2024

Learn how this restaurant chain in the suburban Washington, D.C. area built a thriving delivery business with DoorDash. 

Mx - Santinis - family owners

How Santini's Grew a Profitable Delivery Business with DoorDash

How DoorDash Drive’s white-label solution increased sales and improved customer experience.

Mx - learning center - honeygrow hero

How honeygrow Grew their Orders by 31% with Drive

Help customers choose the right flower for any gift occasion, and download our free flower card messages to brighten any bouquet.

Mx Blog - A Florist's Guide to Flower Card Messages and Meanings - hero image of flowers and writing pad