Ads & Promotions

DoorDash Marketing offers an easy and cost-effective way to increase your visibility and reach new customers. Select merchants can try DoorDash Marketing with $100 credit per store.*

Already on DoorDash? Log In

DoorDash marketing promotions ads

Stand out from the crowd

Boost your visibility with ads and promotions

Boost your visibility

Reach new customers by appearing at the top of search results or getting featured on the DoorDash homepage.

Make every dollar count with DoorDash marketing

Make every dollar count

Spend your marketing budget efficiently and risk-free. Only pay for confirmed orders placed.

Mx - Products - Marketing - Setup

Enjoy hassle-free setup

Designed for any level of marketing experience, you can set up an ad or promotion in just a few clicks.

marketing-promos

Sponsored Listings

Reach new customers with ads that place your business at the top of relevant DoorDash search results. Pay only for customer purchases, not ad clicks or impressions.

Already a partner? Log in to try Sponsored Listings with a $100 free marketing credit per store, available for select U.S. merchants only.*

How Sponsored Listings work

Watch this short video to learn how Sponsored Listings can help you reach new customers and get more orders.

"Sponsored Listings is like getting a billboard on the big highway DoorDash has built — but I’m not paying money for everyone that passes by."

Sean Reiter
Director of Revenue, The Melt

Owner Sean Reiter standing in front of the Melt
marketing-ads

Promotions

Generate incremental orders with enticing promotions. Customize your target audience and incentive based on your business goals. On average, businesses using Promotions saw up to a 20% increase in DoorDash sales.**

Already a partner? Log in to try Promotions with a $100 free marketing credit per store, available for select U.S. merchants only.*

"More visibility on the DoorDash platform brought us more sales. The partnership has really been a collaboration."

Erin McCully
Director of Off-Premise Sales, Modern Market Eatery

Modern Market eatery using DoorDash Marketing

You're in good company

Join other brands by marketing your consumer packaged goods (CPG) brand on DoorDash.

logo-dove
logo-ben-jerrys
logo-bounty
logo-pepsi
logo-coca-cola
logo-dove
logo-ben-jerrys
logo-bounty
logo-pepsi
logo-coca-cola
logo-dove
logo-ben-jerrys
logo-bounty

Frequently Asked Questions

General

  • Once you’re a DoorDash partner, log in to the Merchant Portal.

  • Click the Marketing page from the sidebar. 

  • Select Create Campaign and choose the campaign type based on your goals.

  • Choose your target audience and budget to launch your campaign.

After your campaign is live, view its performance on the Marketing page in the Merchant Portal. You can make adjustments or end your campaign at any time.

Any business or brand interested in DoorDash Marketing can reach out to us here for help setting up campaigns.

If you are already a restaurant partner, please visit the Marketing page in the Merchant Portal to create marketing campaigns independently. 

For select U.S. merchants new to DoorDash Marketing, you are eligible for $100 in free marketing credits per store to try your first campaign. For eligible merchants, credits will be automatically applied when you set up your first Sponsored Listing or Promotion and will cover the first $100 per store for Sponsored Listings and $100 per store for Promotions ($200 total per store). After the $100 credit is consumed per store, you will be automatically charged for the remainder of the campaigns per store.

Sponsored Listings

"Sponsored Listings" help you reach new customers and stand out from the crowd by placing your business at the top of relevant DoorDash search results. You’ll only be charged for orders placed through your ad — not for ad clicks or impressions.

When you select your campaign audience, you can choose whether to target new customers, existing customers, or all customers in your delivery area. Your ads will appear based on your relevance to a customer’s search and the strength of your bid compared to other businesses on DoorDash. 

"Sponsored Listings" are designed for busy merchants with varying levels of advertising experience. Visit the Grow Your Sales page in the Merchant Portal and we’ll guide you through the creation of your ad campaign. Once your ad is live, you'll easily be able to monitor its performance with our simple campaign analytics.

Read more frequently asked questions here

Promotions

Your promotion will appear on your DoorDash listing. Customers will also be able to see your Promotion on the "Offers" page — the go-to destination for discovering current promotions and discounts from nearby businesses on DoorDash.

You can target new, existing, lapsed, or all customers in your delivery area by selecting from the following promotions:

Read more frequently asked questions here

*This is a limited-time offer for select merchants in the U.S. valid until terminated by DoorDash; DoorDash may end this offer at any time. Eligible merchants will see the offer available in the Marketing tab in DoorDash's Merchant Portal. Stores that have previously participated in Promos or Sponsored Listings are not eligible for the credit. After the $100 credit is consumed per store, merchants will be automatically charged for the remainder of the campaigns per store. No cash value. Non-transferable.

**Average according to a DoorDash case study of 17.6K campaigns run by restaurant partners from January - March 2020.