2024 Restaurant & Alcohol Online Ordering Trends

Discover survey insights on the latest consumer online ordering trends to guide your business strategy.

DoorDash pickup bags with stickers

US consumers are choosing convenience

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of consumers ordered delivery in the past month

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of consumers ordered pickup in the past month 

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of consumers dined at a restaurant in the past month

Restaurant worker cooking noodles in a wok

Shoppers want rich experiences that they can trust

Consumers today seek comfort and convenience — but they want to know exactly what they're getting in order to maximize their dollars.

They're researching new dining options, prioritizing the best menu selection and pricing, and want value from discounts and promotions. Consumers are also looking to friends and family for restaurant recommendations, as well as customer reviews, food photos, and social media.

Discovery starts with a scroll

Consumers across generations are influenced to try new restaurants by their online community and restaurants' digital marketing efforts.

Two friends on social media

Social media

When Gen Zers use social media to find new restaurants, 30% prefer TikTok, followed by 29% who turn to Instagram.

A hand scrolling on DoorDash, a third-party app

Third-party apps

More than half (51%) of consumers' preferred way to order food delivery is through third-party apps or websites.

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Food photography

More than a third of consumers are influenced by food photography to choose a new restaurant, up 11% year over year.

Most-ordered foods on DoorDash in 2023*

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French fries

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Chicken quesadilla

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Mozzarella sticks

"To grow in the current environment, we have to continuously evolve to meet today's consumer needs. We must listen to our customers, run each shift with a positive attitude, and do what we can to make our businesses a little bit better every day."

Mike Solomonov, Co-Owner of CookNSolo Restaurants and DoorDash Chief Restaurant Advisor

Chief Restaurant Advisor

Most-ordered alcoholic beverages on DoorDash in 2023*

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Hard seltzer illustration

Hard seltzer

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DoorDash at-home dining habits graph 2024

Quirky at-home dining habits

This year, we got personal with survey respondents. Turns out more than half of US consumers enjoy their takeout meals from the couch, and a third sit at the table. But when looking at generational breakdowns, 21% of Gen Zers most often eat delivery from the comfort of their… bed! 

On the whole, about two-thirds of consumers eat their delivery food directly from the takeout container, but 55% of Baby Boomers tend to use their own dishes and utensils.

2024 trends and insights to grow your restaurant

Read the full report to get more juicy tidbits and takeaways that can help grow your business.

  • Restaurant and alcohol ordering preferences from a survey of 1,500+ US consumers.

  • Proprietary DoorDash data on online ordering, delivery, and takeout preferences.

  • More insights on the most-ordered food and drinks from the past year.

  • Tactical advice from real-world restaurant operators.

how to increase restaurant sales

The Restaurant Online Ordering Trends Report survey was conducted by Dynata on behalf of DoorDash, surveying 1,522 US-based people in March 2024. In addition to survey data, we analyzed anonymized data from DoorDash.

DoorDash Dash From the Past: A Decade Delivered. Using DoorDash order data from January 1, 2023 to October 31, 2023.