The Importance of Menu Optimization

Download this report from DoorDash and Technomic to learn specific tactics for restaurants to optimize their delivery menus and provide a positive guest experience.

Delivery Menu laptop drive on-demand

Balancing consumer preferences with operational efficiency

Looking for ways to streamline delivery operations while providing a consistent, positive experience for off-premise customers?

In this report by DoorDash and Technomic, you'll find insights from surveys of restaurant operators and consumers. Highlights include:

  • 90% of restaurants who have streamlined their delivery menus report a positive impact on their delivery business.

  • 50% of operators who have taste-tested their delivery food quality report a very positive impact on delivery orders.

  • Roughly one-third of consumers say restaurants could improve their delivery programs by adding more menu photos and item descriptions, but only 26% of operators report doing so.