Founded in 2014 in Vancouver, Canada, Fantuan has rapidly grown to become a leading online food ordering platform specializing in Asian cuisine. What began as a local initiative has evolved into a global enterprise operating in over 40 cities globally, with a strong presence in North America.
Fantuan's unique approach focuses on connecting food lovers with authentic Asian restaurants, particularly mom-and-pop shops that might otherwise go undiscovered. This commitment to showcasing diverse Asian cuisines has allowed the platform to build a network of 20,000 merchants, serving over 2 million customers.
As a Mandarin-language-based food delivery platform, Fantuan serves as a cultural bridge, offering an interface that caters specifically to its target audience. This focus on cultural relevance and authenticity has helped Fantuan carve out a distinct niche in the competitive food delivery market.
As the company expanded, it faced the challenge of maintaining its commitment to quality service while scaling operations across diverse markets. This led Fantuan to seek a partnership that could support their ambitious growth plans while enhancing their unique value proposition in the food delivery space.
The challenge: Scaling delivery operations
Before partnering exclusively with DoorDash Drive On-Demand in the US, Fantuan faced several hurdles in managing its delivery operations:
Lack of resources to scale effectively
Limited ability to onboard new restaurants and reach more customers
High costs and operational inefficiencies from managing most deliveries in-house
Difficulty expanding to areas with specific driver regulations and low order volumes
These challenges were hindering Fantuan's growth potential and ability to provide consistent service across diverse markets.
The solution: Exclusive partnership with DoorDash Drive On-Demand
Fantuan entered into a preferred partnership with DoorDash Drive On-Demand, which provided numerous benefits to streamline their delivery operations, reduce costs, and fuel growth in the US:
Dedicated Support: Fantuan received an assigned account manager and a technical account manager, ensuring smooth integration and strategic growth.
Cost Reduction: The partnership offered more competitive pricing structures, significantly lowering overall delivery costs by 20%.
Growth Initiatives: DoorDash Drive On-Demand assisted Fantuan in setting up backend technology and subsidized free delivery campaigns on their app.
Operational Efficiency: DoorDash reduced delivery times by on average five minutes, provided real-time updates, and implemented an automated refund processing system.
Nationwide Expansion: Leveraging DoorDash's position as the #1 category leader in US food delivery, reaching an estimated 94% of the US population, Fantuan was able to grow at scale.
"The exclusive partnership with DoorDash gave Fantuan the opportunity to enhance its delivery operations, improve customer satisfaction, and drive business growth."
Results: Exponential growth and improved efficiency
The partnership between Fantuan and DoorDash Drive On-Demand yielded impressive results in the first year:
How Fantuan optimizes DoorDash Drive On-Demand
Fantuan took a proactive approach to maximize the benefits of their DoorDash Drive On-Demand partnership. By closely collaborating with their dedicated account managers, Fantuan developed a comprehensive strategy that aligned DoorDash's capabilities with their unique business needs. They prioritized data-driven decision-making, regularly analyzing performance metrics to identify areas for improvement and growth opportunities.
Fantuan also focused on enhancing their customer experience by leveraging DoorDash's technology. They integrated real-time delivery updates and streamlined their refund process, which not only improved customer satisfaction but also reduced operational overhead. Additionally, Fantuan strategically used the partnership to expand into new markets, carefully selecting areas where DoorDash's strong driver network could support their growth ambitions.
By viewing DoorDash as more than just a delivery service provider, but as a strategic partner in their business growth, Fantuan was able to unlock the full potential of the partnership and achieve remarkable results.
DoorDash Drive On-Demand could give you the opportunity to enhance your food delivery capabilities, helping you potentially streamline operations, reduce costs, and expand your reach. Consider exploring how a preferred partnership with DoorDash Drive On-Demand might drive growth and efficiency for your business.
*Comparing weekly orders in Q1 2023 v. Q1 2024
