Commission-free online ordering on your website

Easily set up a restaurant online ordering system and turn your website visitors into customers with Storefront, included in every DoorDash partnership.

Already on DoorDash? Log in to try it.

restaurant online ordering system

Make your website your most profitable channel

commission-free online ordering

Commission-free

No monthly fees or commissions. Seriously.

direct online ordering from restaurants

Branding that’s yours

Customize Storefront with your own logo, branding and colour scheme.

easy to use restaurant online ordering

Easily process orders

Storefront orders are sent directly to your DoorDash tablet or POS provider.

How it works

Add your Storefront link to your website, social media, Yelp page and Google Business Profile to generate commission-free online orders. Delivery orders will be fulfilled by Dashers and pickup orders will be collected in your store by customers. 

Launch your Storefront

Sign up, customize, and launch your Storefront in less than an hour. Receive and manage Storefront orders through your DoorDash tablet, POS system, or however you choose to process online orders. There’s no need to train your staff on anything new. Need help? Our onboarding team will help you get set up for free. Get started in the Merchant Portal.

How to set up Storefront for online ordering

Set up commission-free delivery and pickup ordering on your website in three easy steps.

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Sign up for DoorDash

Get started with DoorDash Marketplace. Storefront is included in all partnership plans.

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Customize your Storefront

In the Merchant Portal, add Storefront and start customizing your online ordering website.

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Share with your customers

Add your Storefront link to your website, social media, email newsletters, and more.

Explore Storefront features

Easily access customer data  

Use Report Builder in the Merchant Portal to create and download custom reports about your Storefront customers, including name, delivery address, email, phone number, and customer lifetime value. 

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Offer convenient payment options

Checkout is easy; customers can pay with Apple Pay, PayPal, Venmo, or a credit or debit card. They can also redeem gift cards through integrations with eCard Systems, Valutec, and Paytronix. Customers can easily reorder their favorites or schedule orders ahead of time.

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Promotions to boost commission-free orders

Encourage orders on your website and increase commission-free sales with custom promotions. Use our easy setup process to choose your target audience and promotion type, including a percentage off menu items, $0 delivery fee, or discounts for large orders. 

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Turn Google searches into sales 

Receive Storefront orders directly through Google Search and Maps, at no additional cost. Restaurants using Order with Google saw a 21% average increase in commission-free orders per store over a one-month period, based on December 2021 sales for all U.S. Storefront merchants using this integration.

Order with Google integration Storefront

Grow sales online and in-store

Build repeat business with gift cards and loyalty integrations, allowing customers to redeem gift cards online and earn loyalty points with online orders. Loyalty members visit more often and spend more per visit. Gift card orders are 50% higher than orders paid for with alternative methods, on average.*

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"We were able to grow our off-premise sales by 62% with Storefront."

Trenton Williams
Owner, Honey’s Kettle in Los Angeles, CA

Pricing that's simple

Storefront

Grow your business with Storefront, included in your partnership plan, to generate commission-free online orders directly through your website.

Pricing

2.9% + $0.30

Credit card processing fee

Frequently Asked Questions

Setup and Management

If you are an existing DoorDash partner, log in to your Merchant Portal to sign up for Storefront. In less than an hour, you can easily create a ready-to-use Storefront link to immediately add to your website and start accepting orders. And if you need help from DoorDash, it typically takes two business days to launch your Storefront.

Yes, you need to be on DoorDash Marketplace in order to use Storefront. Storefront will be included in whatever DoorDash Partnership Plan you choose.

Log in to the Merchant Portal, then click Add Storefront to sign up for Storefront. Customize your Storefront online ordering system with your logo and colors, then review and accept the fees and terms. You'll then get a link for your Storefront, which you can add to your website, social media channels, and Yelp and Google profiles to start accepting orders. If you need support, our onboarding team can help you install Storefront on your website for free.

If you're already on DoorDash, Storefront uses the same menus and hours as your DoorDash Marketplace listing. To make updates, simply log into the Merchant Portal and navigate to the Menu Manager tab. Any changes you make will be applied to both your DoorDash Marketplace listing and your Storefront.

If you’re not a DoorDash partner, you will still use the Merchant Portal to make updates to your Storefront.

We recommend adding the Storefront link to your website in your navigation bar or as an "Order Online" button. You can also drive online orders by adding your Storefront link to all of your marketing channels, including social media profiles and posts, Yelp pages, and Google My Business profiles. 

If you don't have a website, your Storefront page can serve as your website—which you can promote across your marketing channels. That said, we've found that businesses have greater success with online ordering when they have their own website.

Order Fulfilment

You can choose to receive and manage Storefront orders through a DoorDash tablet, or directly integrate with your POS system. We also offer the ability to receive orders via email or phone.

Delivery orders placed on Storefront will be fulfilled by Dashers, or you can opt to use your own drivers with DoorDash Self-Delivery. Pickup orders will be collected in your store by customers.

DoorDash Storefront is compatible for direct integration with select POS providers. You can have DoorDash orders sent to your POS either through direct POS integrations (SICOM, Novadine, Shift4, Xoikos, Eatsa, Redcat, Aloha, Square, Toast, Adora, Xenial and a few others) or several middleware providers (e.g. Olo Rails, ItsACheckmate, Chowly, Ordermark, Omnivore, Otter and others).

Our POS integrations have some limitations compared to our tablet functionality (e.g., you cannot view future scheduled orders or see a Dasher's real-time location), so we recommend keeping a DoorDash tablet nearby.

Reporting and Financials

You can choose to receive weekly or daily direct deposits from DoorDash at no charge. Update your payment settings at any time by logging into the Merchant Portal and navigating to the Settings tab. 

If you’re not already a DoorDash partner, you’ll choose your payout preferences in the Storefront onboarding process.

Your sales and order-level reporting are available in the DoorDash Merchant Portal.

Pricing

Storefront has no monthly fees or commission fees. Instead, you pay payment card processing fees of 2.9% of the total transaction amount + $0.30 per order. For delivery orders fulfilled by Dashers, your customers pay delivery and service fees to DoorDash. If you use your own drivers through DoorDash Self-Delivery, the delivery fee goes to you and there is no service fee.

Customers pay no fees on Pickup orders. For delivery orders fulfilled by Dashers, customers pay a $3.99 delivery fee plus a 10% service fee on their order subtotal, both of which go to DoorDash. If you use your own delivery drivers through DoorDash Self-Delivery, you set and receive the delivery fee and the customer pays no service fee.

*Based on Storefront data from January-March 2023, orders where customers redeemed loyalty points were on average approximately 30% higher than orders without loyalty redemption. During this same period, over one in four orders placed from restaurants offering a loyalty solution through Storefront helped customers accrue loyalty points for a future purchase.

According to 2022 aggregate Storefront data, the order value is, on average, 50% higher for orders paid for with gift cards as opposed to those paid for with alternative methods.