Ways to Grow

How to Use DoorDash Insights to Improve Your 2024 Strategy

Strategies to grow your business in 2024.

5 min read
Merchant Digest - Jan : Feb 2024

We’ve made a number of updates in the past year to help you succeed in 2024. In this article, you’ll learn ways to use these features–as well as some new initiatives–to inform and improve your 2023 strategy. Here is a list of five features and programs you can use this year to potentially increase restaurant profits.

1. Improved access to payouts and financial data

We’ve made it easy to reconcile your bookkeeping both inside and outside of the Merchant Portal. This helps you review your DoorDash monthly statement and DoorDash payout, and identify opportunities to improve your financial performance, as well as how much of your revenue is going to taxes, commissions, and more. 


Find out more about your financial reporting tools in How to Understand Your DoorDash Payout and Monthly Statement.

2. Apply for a grant from the Restaurant Disaster Relief Fund

If your restaurant has been affected by a declared natural disaster in the last 12 months, you can apply to be considered for a $10,000 grant from DoorDash, Hello Alice, and Global Entrepreneurship Network. 

To be considered for the grant, your restaurant must have:

  • A brick & mortar location

  • No more than three total locations 

  • 50 or fewer employees per location 

  • Been open for at least six months 

  • Revenues of $3M or less per location in the last 12 months

  • Located in United States, Puerto Rico, New Zealand, Australia, or Canada 

  • Been impacted by an eligible state or federally-declared natural disaster, including but not limited to wildfires, hurricanes, and earthquakes

  • Applications must be submitted within 12 months of the declared disaster. Grants can be used to cover expenses directly related to an eligible disaster.

Head over to the Restaurant Disaster Relief Fund page to apply.

3. Build a better future with DashRoots

DashRoots is an advocacy network that empowers local voices across the communities we serve. From securing economic opportunities through flexible work, to empowering local businesses to grow, to investing in causes and efforts that give back to local communities, DashRoots brings together the collective voice of Dashers, merchants, and consumers to drive positive public policy outcomes.

Head over to the DashRoots sign up page to join.

4. Make the most of upcoming holidays

Download the 2024 Restaurant Marketing Calendar and Toolkit to learn creative ways to drive sales and grow your social media following year-round. Here are a few upcoming holidays you want to keep in mind for marketing:

  • February 11: Football Game DaySuper Bowl

  • February 14: Valentine’s Day

  • March 17: St. Patrick’s Day

5. Access ongoing advice via Instagram

You asked, and Michael Solomonov — James Beard Award-winning chef, cookbook author, and restaurant group founder — answered. In this episode we talk about the relationship between restaurateurs and their guests, and what the cost of goods, labor, and rent can look like in today’s restaurant business. You can watch this video on our DoorDash Instagram and also comment any questions you would like him to answer in the future. Make sure to keep checking our Instagram throughout the year for additional ideas.

As you test out your strategy, make sure to regularly review all the insights in the Merchant Portal to incorporate how they’ve been working and adjust as necessary. This could potentially help you increase restaurant profits through the new year.

What more tips? Start by improving your service by heading over to How To Improve the Food Delivery Customer Experience.


Merchant Learning

Merchant Learning