Founded in 1960, Jack's is an Alabama-based restaurant chain known for its Southern-style fast food, including burgers, fried chicken, and breakfast items. What started as a walk-up hamburger joint with 10-cent sodas, 15-cent fries and 20-cent shakes, has grown to over 200 locations across Alabama, Tennessee, Georgia and Mississippi. Serving up Southern hospitality alongside their popular menu items, the chain has always been committed to giving back to their community, accessibility, and treating customers like family.
Jack's has become a beloved institution in the Southeastern United States, known for its welcoming atmosphere and dedication to quality. Each location embodies the spirit of Southern hospitality, offering a warm and friendly environment where customers are treated like family.
Over the years, Jack's has maintained its commitment to providing delicious, high-quality food at affordable prices. Their menu features a variety of Southern favorites, from classic burgers and crispy fried chicken to hearty breakfast items that keep customers coming back for more. Jack's dedication to excellence has earned them a loyal customer base and numerous accolades within the industry.
In addition to focusing on food and community, Jack's has embraced innovation to enhance the customer experience. They have implemented modern conveniences such as online ordering and delivery services, making it easier for customers to enjoy their favorite meals from the comfort of their homes. By partnering with DoorDash Drive On-Demand, Jack's has been able to expand their delivery capabilities and reach even more customers, further solidifying their position as a leader in the fast-food industry.
"The coverage DoorDash provides, especially in rural areas, is unmatched by any other delivery service we've tried. This extensive reach has allowed us to serve more customers and expand our market presence."
The challenge: Expanding delivery capabilities
As customer demand for delivery services grew, Jack's recognized the need to expand their delivery offerings. However, they faced several hurdles:
High costs associated with insurance and maintaining a delivery fleet
The need for a delivery partner with a robust driver network and wide geographic coverage
Finding a solution that could seamlessly integrate with their existing website
Ensuring a consistent, high-quality customer experience across all delivery orders
Jack's needed a delivery service partner who could address these challenges while aligning with their commitment to Southern hospitality and quality service.
"By using DoorDash [Drive On-Demand], we were able to increase our delivery capacity significantly without adding extra overhead costs. DoorDash has been a great partner for us; their customer support is always available when we need something and the integration with DoorDash [Drive On-Demand] was seamless. This allowed us to focus more on our restaurant operations rather than logistics."
The solution: Integrating DoorDash Drive On-Demand
After careful consideration, Jack's chose to partner with DoorDash Drive On-Demand to power their delivery operations. The decision was based on several key factors:
Convenience: DoorDash Drive On-Demand allowed Jack's to manage deliveries without handling their own fleet of drivers, simplifying operations.
Coverage: DoorDash's extensive network covered more of Jack's stores than other delivery service providers, especially in rural areas. As the #1 category leader in food delivery, DoorDash reaches an estimated 94% of the US population.
Partnership: Jack's found that the DoorDash team matched their emphasis on having a strong, data-driven implementation strategy, while remaining responsive and supportive throughout the process.
Seamless Integration: DoorDash Drive On-Demand integrated smoothly into Jack's website backend and front-end customer experience.
To launch the partnership, Jack's implemented a strategic promotional campaign:
Display banners on their website to announce the new delivery option
Free delivery days to encourage customers to try the service
Percentage-off discounts to drive repeat orders
These promotions were a mix of self-funded initiatives and co-funded efforts with DoorDash, demonstrating the collaborative nature of the partnership.
"Adding DoorDash Drive On-Demand to our delivery strategy was a game-changer. We quickly saw an increase in delivery orders and sales. Customers now order directly from our website, which has been huge for our business."
Results: Growth in orders and sales
The partnership between Jack's and DoorDash Drive On-Demand yielded impressive results in the first year:
12%
increase in average sales per store in the first year*
33%
increase in average order volume in the first year*
These statistics, based on sales metrics comparing Q1 2023 to Q1 2024, demonstrate the significant impact of integrating DoorDash Drive On-Demand into Jack's delivery strategy.
How Jack's gets the most out of DoorDash Drive On-Demand
Jack's implemented several key strategies to maximize the benefits of their DoorDash Drive On-Demand partnership:
1. Seamless website integration
Jack's ensured that DoorDash Drive On-Demand was fully integrated into both their website's backend and front-end customer experience, creating a smooth ordering process for customers.
2. Strategic promotions
By offering a mix of free delivery days and percentage-off discounts, Jack's encouraged customers to try the new delivery service and incentivized repeat orders.
3. Clear communication
Jack's used display banners on their website to effectively communicate the new delivery option to their customers, ensuring high visibility for the service.
4. Leveraging partnership support
Jack's worked closely with the DoorDash team to implement a data-driven strategy, taking full advantage of DoorDash's expertise in the delivery space.
By partnering with DoorDash Drive On-Demand, you too could potentially enhance your restaurant's delivery capabilities, streamline your operations, expand your delivery reach, and possibly increase your order volume and sales. Consider exploring how DoorDash Drive On-Demand could fit into your delivery strategy to potentially drive growth for your business.
*Based on sales metrics of Q123 v. Q124.
