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Which DoorDash Pricing and Products Are Right for You?

Explore how DoorDash’s new pricing and products align with specific business goals and understand which partnership makes the most sense for you.

14 min read
2022-12-06
Merchant with DoorDash sign

More than ever, restaurants need flexible business models to keep up with an always-changing landscape. That’s why we announced new pricing and plans* to give restaurants more options when it comes to their DoorDash partnership — including the ability to choose a plan based on commission rate and the level of built-in marketing support they want. These changes are designed to help DoorDash partners find new customers, gain repeat customers, win business in their neighbourhood, and ultimately increase their bottom line. 

In this article, we’ll explore how DoorDash’s new packages and products align with specific business goals to help you understand which options make the most sense for you.

If your goal is to…

Reach new customers and grow off-premise orders

If you’re looking to grow your delivery and pickup sales, we recommend our flagship product, DoorDash Marketplace. DoorDash serves all provinces in Canada and reaches 75% of the Canadian population.

Featuring your business on DoorDash allows you to provide the delivery and pickup options that diners expect, while giving you access to a new customer base. In fact, 75% of restaurants agree that DoorDash has helped them to reach new customers. Read more about how DoorDash works for restaurants

Our new pricing includes three tiers of Partnership Plans that offer different price points based on the level of marketing support and features you need. Each DoorDash Partnership Plan includes:

  • Your choice of 20%, 25% or 29% delivery commission based on varying levels of built-in marketing 

  • 10% commission for Basic Partnership Plans and 8% commission for Plus and Premier Partnership Plans on Pickup orders (previously 15%)

  • Zero credit card processing fees on DoorDash app orders

  • Storefront: commission-free online ordering for your website (more on that later)

  • No activation fees

We also offer all partners POS integrations, 24-hour customer support, and additional resources to drive growth, such as a free menu photo shoot and the option to add tailored marketing and promotions to get you in front of the right customers. 

As a new business owner, the priority for me is exposure and I think it's a great option to have different packages to choose from. It gives me the chance to look at my budget as well as the amount of exposure I need for my business  and then decide what kind of features I want through my partnership with DoorDash. Sometimes finding something in between is great especially for newer stores.

Alan Sham
Owner

Here is a breakdown of the three Partnership Plans based on your business goals:

Get DoorDash at the lowest cost

If you want a cost-effective way to get on DoorDash, we recommend DoorDash Basic. This Partnership Plan includes our lowest delivery commission rate — 20% — as well as core marketing tools (e.g., listing your business on the DoorDash app, being discoverable in search, etc.). You can add additional marketing programs to boost your restaurant’s in-app visibility and increase orders as needed.

Get expanded access to DoorDash orders and customers 

If you want to grow your business while keeping costs down, we recommend DoorDash Plus. This Partnership Plan has a 25% delivery commission and includes all the benefits of the Basic plan — plus DashPass (27% commission), our top-performing marketing program (more on that below), as well as an expanded delivery area so you can reach more customers. You also get exclusive early access to new products and features.

Maximize DoorDash orders and new customers

If you want the most growth in new customers and orders, we recommend DoorDash Premier. With a 29% delivery commission, you get everything in the Plus plan as well as increased marketing. The Premier Plan includes a marketing credit to help partners maximize growth and attract the most customers. Partners receive a monthly $50 credit when they spend $100 or more on marketing through DoorDash each month.** This gives you peace of mind that your DoorDash investment will drive growth for your business. 

The biggest benefit that we’ve noticed since being onboarded with the Premier Plan is being noticed by customers and expanding the clientele for the restaurant. Having the large delivery radius associated with our Partnership Plan has been very significant for growing our business with our partnership with DoorDash.

Trina Vo
Owner

Which DoorDash pricing and Partnership Plans are right for me? 

For more help in finding the right plan for you, fill out this form or contact our sales team to get personalized recommendations. We are currently offering new partners a 7-day trial for Basic Plans and a 30-day trial for Plus and Premier Plans so you can see which DoorDash products best help your business succeed. If one plan is not working for you, you can always switch to a new plan to best suit your business needs.

Now, let’s explore the additional products we have to offer beyond Marketplace. 

If your goal is to…

Offer delivery and pickup to your customers and pay zero commission fees 

If you want to turn your website visitors into customers, we recommend Storefront, our online ordering solution. Storefront now comes with all three Partnership Plans and enables you to add commission-free delivery and pickup ordering to your own website — without any mention of DoorDash. With an easy setup process, you can leverage DoorDash’s industry-leading software to power your online ordering and get access to Dashers to deliver orders. You’ll pay just a credit card processing fee of 2.9% + 30 cents on Storefront orders. 

Storefront is designed to drive higher sales with features like on-page checkout, recommended add-ons and modifications, and customizable menu photos and descriptions. 

In Storefront, the Merchant Portal is extremely user friendly, which is very refreshing. As an owner, it's a feature that I'm very comfortable using, especially with the customer support. Everything from the photography, branding, and advertising has been a cool way of marketing our restaurant and generating business for the restaurant.

Noel Scott
Owner

Use your own drivers to deliver DoorDash orders 

If you have your own drivers but want to tap into the DoorDash customer base, we recommend Self-Delivery. With this product, you can list your business on DoorDash Marketplace at a lower cost while using your drivers to deliver orders. You control the delivery experience, set your own delivery area, and choose what delivery fees you'd like customers to pay while enjoying the marketing boost of being on DoorDash. 

Get drivers to deliver orders placed on your own website/app

If you’ve already got an online ordering platform and don’t want to hire your own drivers, we recommend On-Demand Delivery. This solution connects your business with Dashers to complete deliveries placed on your ordering platform for a flat per-order fee. You can request a driver any time to deliver on your behalf, then track orders, streamline labor costs, and drive incremental sales. On-Demand Delivery easily integrates with your existing POS and other technologies, and leaves your customers happy.

Explore additional ways to grow with DoorDash

DoorDash partners also get access to world-class marketing tools to drive more growth and help you make the most out of your DoorDash partnership. 

If your goal is to…

Reach DoorDash’s most engaged customers with a plug-and-play marketing program

We recommend adding DashPass, our loyalty program that allows the most engaged DoorDash customers to place orders from your business at reduced fees. With DashPass, high-value customers see your business first and pay lower fees when they order from you. Because DashPass customers order more often, and DashPass businesses get increased visibility in DoorDash Marketplace, you’ll likely get more orders and repeat customers. DashPass is included in Plus and Premier Plans

Drive growth when you want it with tailored promotions on DoorDash Marketplace 

We recommend exploring DoorDash's Ads & Promotions — a suite of marketing tools to help you improve your in-app placement, attract first-time customers, and create loyal regulars. You’ll also be able to dive into sales data to understand which campaigns drive the most ROI for your business. On average, businesses using our promotions see up to a 20% increase in DoorDash sales. 

DoorDash offers two types of marketing solutions depending on your needs:

  • Sponsored Listings: Reach new customers with ads that place your business at the top of relevant DoorDash search results. Pay only for customer purchases, not ad clicks or impressions.

  • Promotions: Generate incremental orders with enticing promotions. Customize your target audience and incentive based on your business goals.

The Premier Plan includes a marketing credit to help partners maximize growth and attract the most customers. Partners receive a $50 credit when they spend $100 or more on marketing through DoorDash each month.** 

We like the features like $50 marketing rebate if we spend $100 or more on marketing every month. After we launched this promotion, we were able to increase our daily sales dramatically and reach a lot more customers through DoorDash.

Boost sales of your retail items

We recommend DashMart, which enables you to sell retail items for delivery through DoorDash’s online convenience store. Businesses can add a new revenue stream, selling anything from household essentials to restaurant favourites — including ice cream, chips, sauces, spices, pasta, baked goods, and more. 

Choose the DoorDash solution that’s right for you 

Finding the right solution for your business depends on your specific needs and priorities. Whatever your business goal, DoorDash has got you covered. Learn more about the new DoorDash pricing and products to determine how we can help your business thrive, and explore the DoorDash Product Guide for Merchants for more information.

Still needing help deciding? Fill out this form to get more personalized recommendations.

*Partnership Plans (Basic, Plus, Premier) are available for restaurants with 75 or fewer locations in Canada. 8% (Plus, Premier) and 10% (Basic) Pickup commission is available to all partners in Canada who comply with the DoorDash Merchant Terms of Service, including having DoorDash Pickup menu prices match in-store prices. 

**$50 Monthly credit available for merchants in Canada on the Premier plan. Beginning on the first day of a new month after a Merchant signs up for the Premier Plan, Merchants who spend $100 or more on ads or promotions (pre-tax) through the DoorDash platform during a calendar month will receive a $50 credit, which will be refunded to the Merchant in the Merchant’s first scheduled payout in the following month.

Author

Katie Driedger

Katie Driedger

Copywriter

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