The business of flowers is blooming: the market for cut flowers was valued at $30 billion in 2023 and is expected to maintain a compound annual growth rate of 5.9% from 2024 to 2032. One of the most effective ways for florists to attract new customers with flower delivery is to partner with a technology platform like DoorDash.
Customers are looking to send flowers as gifts to family, friends, and co-workers — or simply get a beautiful bouquet to brighten their own homes — and DoorDash has numerous solutions designed with florists in mind.
Does DoorDash deliver flowers?
Can you send flowers with DoorDash? Yes — although DoorDash is best known for facilitating restaurant deliveries, the platform also features thousands of florists. DoorDash can help flower shop owners grow delivery sales and improve profit margins without making significant changes to their daily operations. Florists can then focus on what they do best, while also differentiating their brand and offering convenience to customers.
Same day flower delivery
Florists have their own featured category on the DoorDash app. Once customers purchase their flowers, flower shops can choose to use Dashers to fulfill delivery orders instead of, or in addition to, having their own delivery drivers. Dashers have an average delivery time of 35 minutes or less, and since florists are able to rate Dashers and mark them as preferred, you can build a roster of Dashers you particularly trust. In addition, DoorDash Drive On-Demand enables on-demand delivery through your existing ordering system — this lets customers order through your own website or app, but then Dashers fulfill the delivery orders.
Next day flower delivery
The DoorDash platform also enables florists to accept orders for next-day delivery, as well as up to two weeks in advance. This is a major opportunity when big flower holidays such as Valentine's Day, Mother's Day, Thanksgiving, and Christmas arrive. Being able to proactively process and queue orders, and then outsource delivery, helps florists prioritize efficiency. Birthdays, anniversaries, bridal showers, and engagements are additional gifting opportunities when customers may place their orders in advance.
Download 16 free flower card images to display in your flower shop as printed flyers, share on social media, pin on Pinterest boards, or dress up your email newsletter.
How does DoorDash work for flower delivery?
Wondering how to send flowers to someone with DoorDash? Florists can have fresh flowers delivered directly to customers, and here are the key steps:
1. Customers place their flower orders
Customers browse your offerings on the DoorDash app and select items for purchase. They pay right in the app, and with flower and gift orders, they can schedule deliveries in advance — by as much as two weeks — so your business has plenty of time to plan ahead.
2. Accept orders and set your prep time
DoorDash integrates with several POS solutions, or if you prefer to view and verify orders on a tablet, the DoorDash Order Manager app is available on Android tablets (if you don't have one, you can rent one for as little as $6 a week). You set the prep time, click "Confirm," and share an estimated delivery time with the customer. You can then oversee orders and sales from a mobile device with the DoorDash Business Manager app, and track valuable analytics in the DoorDash Merchant Portal.
3. Package items for delivery or pickup
Make sure the flowers are secure, and place them in a clearly designated spot in your shop where Dashers can quickly pick up orders. Both the Order Manager app and the Business Manager app allow you to track a Dasher's progress, communicate with them along the way, and confirm an order has been delivered.
What are the benefits of offering flower delivery with DoorDash?
The advantages of partnering with DoorDash extend beyond same-day and next-day flower delivery and access to local Dashers. Flower shops get business pages on the DoorDash Marketplace — maintaining their own branding, menu options, and pricing — to reach potential new customers. And on the Merchant Portal, you can manage available inventory — simply mark items out of stock if you run out of them, and you won't receive any orders of those items until you turn them back on. Being featured on the DoorDash app gives florists the opportunity to connect with customers who may never have discovered their business otherwise.
With the Order Manager app, the Business Manager app, and the Merchant Portal, it's easy for flower shop owners to view valuable data points like net sales, average order size, unique customers, and most popular items. These all provide wide-ranging insights into how your business is performing, which can inform strategies for growth.
How florists can grow their business on DoorDash
For Bilal Sabusa, owner of The Flower Shop in Atlanta, Georgia, third-party delivery was the key to unlocking major growth.
"We try to be where the customer wants us to be, in a very competitive market — and partnering with DoorDash to expand our delivery capabilities helps us do that."
With DoorDash Promotions, built-in marketing tools like First Order, Free Delivery and $5 Off Next Order provide incentives for new and repeat customers. "I love those promos," says Sabusa. "They help get the message out about our local business, and all of the great products we have."
DashPass, DoorDash's membership program for high-value customers, is also available for florists. These frequent shoppers see your business first and pay lower fees when they order. DoorDash merchants who use DashPass see 30% more orders and reach 2.7X more customers.
Sign up for flower delivery with DoorDash
As a flower shop owner, you don't need to overhaul your operations to offer efficient and profitable flower delivery to your customers. Partnering with DoorDash helps you boost online sales and improve efficiency, so you can focus on what you do best — crafting stunning bouquets.
Get more details on how to grow your flower delivery business with DoorDash.
