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2024 Restaurant & Alcohol Online Ordering Trends

Discover survey insights on the latest consumer online ordering trends to guide your business strategy.


DoorDash pickup bags with stickers

US consumers are choosing convenience

Illustration of car and house

70%

of consumers ordered delivery in the past month

Picking up takeout order illustration DoorDash

70%

of consumers ordered pickup in the past month 

Dining at a restaurant illustration DoorDash

68%

of consumers dined at a restaurant in the past month

Restaurant worker cooking noodles in a wok

Shoppers want rich experiences that they can trust

Consumers today seek comfort and convenience — but they want to know exactly what they're getting in order to maximize their dollars.

They're researching new dining options, prioritizing the best menu selection and pricing, and want value from discounts and promotions. Consumers are also looking to friends and family for restaurant recommendations, as well as customer reviews, food photos, and social media.

Discovery starts with a scroll

Consumers across generations are influenced to try new restaurants by their online community and restaurants' digital marketing efforts.

Two friends on social media

Social media

When Gen Zers use social media to find new restaurants, 30% prefer TikTok, followed by 29% who turn to Instagram.

A hand scrolling on DoorDash, a third-party app

Third-party apps

More than half (51%) of consumers' preferred way to order food delivery is through third-party apps or websites.

Taking a picture of a meal on a phone

Food photography

More than a third of consumers are influenced by food photography to choose a new restaurant, up 11% year over year.

Most-ordered foods on DoorDash in 2023*

1
French fries illustration

French fries

2
Illustration of chicken quesadilla

Chicken quesadilla

3
Illustration of mozzarella sticks

Mozzarella sticks

"To grow in the current environment, we have to continuously evolve to meet today's consumer needs. We must listen to our customers, run each shift with a positive attitude, and do what we can to make our businesses a little bit better every day."

Mike Solomonov, Co-Owner of CookNSolo Restaurants and DoorDash Chief Restaurant Advisor

Chief Restaurant Advisor

Most-ordered alcoholic beverages on DoorDash in 2023*

1
Martini illustration

Vodka

2
Hard seltzer illustration

Hard seltzer

3
Tequila illustration

Tequila

DoorDash at-home dining habits graph 2024

Quirky at-home dining habits

This year, we got personal with survey respondents. Turns out more than half of US consumers enjoy their takeout meals from the couch, and a third sit at the table. But when looking at generational breakdowns, 21% of Gen Zers most often eat delivery from the comfort of their… bed! 

On the whole, about two-thirds of consumers eat their delivery food directly from the takeout container, but 55% of Baby Boomers tend to use their own dishes and utensils.

The Restaurant Online Ordering Trends Report survey was conducted by Dynata on behalf of DoorDash, surveying 1,522 US-based people in March 2024. In addition to survey data, we analyzed anonymized data from DoorDash.

*Source:
DoorDash Dash From the Past: A Decade Delivered. Using DoorDash order data from January 1, 2023 to October 31, 2023.