Reach more customers with ads and promotions
Grow your DoorDash business with easy-to-use marketing tools that boost your visibility and entice customers. Eligible merchants can try Sponsored Listings and Promotions and receive a $100 credit per store.*
Claim your free ad credits risk-free
For your first Sponsored Listing, we’ll cover the first $100 of marketing fees per store.*
Sponsored Listings are offered through a risk-free pricing model, which means that you pay only when the ad leads to an order, not per ad click or ad view. No commitment or hidden fees. You can pause your campaign at any time.
Marketing tools to accelerate your growth on DoorDash
Stand out to customers in your area by getting prime real estate in the DoorDash app.
Customize your offers
Target new, existing, and/or lapsed customers with a discount or offer that fits your business goals.
Enjoy hassle-free setup
Designed for any level of marketing experience, you can set up an ad in just a few clicks.
Make every dollar count with Sponsored Listings
Sponsored Listings are ads that are featured in highly visible places in DoorDash, like the homepage and the top of relevant search results. They’ll help your store stand out from the crowd, and unlike ads on other platforms, you’ll only be charged for orders placed through your ad — not for clicks or impressions.
On average, businesses that run ads on DoorDash earn $6 for every $1 spent on their ad.**
Increase order volume and size with Promotions
Incentivize new, existing, and/or lapsed customers to order from your store with a discount, $0 delivery, or a free item. When you run a promotion, your business will be prominently featured to your target audience in the Offers tab on the DoorDash app.
On average, stores who run promotions see up to a 20% sales increase.***
"Sponsored Listings is like getting a billboard on the big highway DoorDash has built."
Director of Revenue, The Melt
“Promotions seem to be more effective on DoorDash in particular. DoorDash has been doing marketing longer and has had it figured out for a longer time."
Director of Off-Premise Sales,
Modern Market Eatery
"We saw a 200% increase in sales through DoorDash. When we run big promotions, it definitely attracts more customers."
Owner, Manoosh Pizzeria
“Sponsored Listings expose us to new customers who have never heard about us.”
Owner, Bon Bon Berry
Better together: Promotions and Sponsored Listings
Boost your Sponsored Listing by also running a Promotion. When customers see your ad, a promotion will help entice them to order from you.
Frequently Asked Questions
For Promotions: The free trial credit covers $100 worth of marketing cost per eligible store. Marketing cost includes the $0.99 DoorDash marketing fee plus the customer discount covered by your promotion. Currently, we are offering this free trial on one promotion type: Discount for Customers.
For Sponsored Listings: The free trial covers advertising cost up to $100. For Sponsored Listings you are charged for orders placed within 7 days of customers clicking your ad. Trial credits will be applied for attributed orders until the credit limit is reached, the campaign attribution window (of 7 days) closes, or the campaign ends.
Sponsored Listings appear on the homepage and at the top of relevant DoorDash search results. That means your business will appear ahead of others as potential customers explore options in DoorDash.
No, you don't. Sponsored Listings are designed for busy merchants with varying levels of advertising experience. Visit the Marketing tab in the Merchant Portal, and we’ll guide you through the creation of your ad campaign. Once your ad is live, you’ll easily be able to make adjustments and monitor its performance in the Merchant Portal.
You can target new, existing, lapsed or all customers in your delivery area by selecting from the following promotions:
Discount for Customers: Attract new customers or win back lapsed customers with a percentage or dollar amount discount. Set a minimum subtotal to increase ticket sizes.
$0 Delivery Fee for New Customers: Entice customers by covering the delivery fee when they place an order from your business.
Offer Free or Discounted Items: Offer customers a free or discounted item from your menu.
Your target audience will see your promotion when they visit your store on DoorDash, as well as in the Offers tab of the DoorDash app—the go-to destination for discovering current promotions and discounts from nearby businesses on DoorDash.
*This is a limited-time offer for select merchants in the US valid until terminated by DoorDash; DoorDash may end this offer at any time. Eligible merchants will see the offer available in the Marketing tab in the DoorDash Merchant Portal. Stores that have previously participated in Sponsored Listings are not eligible for the Sponsored Listings credit, and stores that have previously participated in Promotions are not eligible for the Promotions credit. After the $100 credit is consumed per store, merchants will be automatically charged for the remainder of the campaigns per store. No cash value. Non-transferable.
**Based on DoorDash data from February-July 2022.
***Average according to a DoorDash case study of 17.6K campaigns run by restaurant partners from January-March 2020.