We’ve made a number of updates in the past year to help you succeed in 2024. In this article, you’ll learn ways to use these features–as well as some new initiatives–to inform and improve your 2023 strategy. Here is a list of four features and programs you can use this year to potentially increase restaurant profits.
1. Improved access to payouts and financial data
We’ve made it easy to reconcile your bookkeeping both inside and outside of the Merchant Portal. This helps you review your DoorDash monthly statement and DoorDash payout, and identify opportunities to improve your financial performance, as well as how much of your revenue is going to taxes, commissions, and more.
Find out more about your financial reporting tools in How to Understand Your DoorDash Payout and Monthly Statement.
2. Apply for a grant from the Restaurant Disaster Relief Fund
If your restaurant has been affected by a declared natural disaster in the last 12 months, you can apply to be considered for a $10,000 grant from DoorDash, Hello Alice, and Global Entrepreneurship Network.
To be considered for the grant, your restaurant must have:
A brick & mortar location
No more than three total locations
50 or fewer employees per location
Been open for at least six months
Revenues of $3M or less per location in the last 12 months
Located in United States, Puerto Rico, New Zealand, Australia, or Canada
Been impacted by an eligible state or federally-declared natural disaster, including but not limited to wildfires, hurricanes, and earthquakes
Applications must be submitted within 12 months of the declared disaster. Grants can be used to cover expenses directly related to an eligible disaster.
Head over to How to Change the Owner of Your Restaurant on DoorDash to learn more
3. Make the most of upcoming holidays
Download the 2024 Restaurant Marketing Calendar and Toolkit to learn creative ways to drive sales and grow your social media following year-round. Here are a few upcoming holidays you want to keep in mind for marketing:
February 14: Valentine’s Day
March 4: Labour Day (WA only)
March 11: Labour Day (VIC only)
4. Access ongoing advice via Instagram
You asked, and Michael Solomonov — James Beard Award-winning chef, cookbook author, and restaurant group founder — answered. In this episode we talk about the relationship between restaurateurs and their guests, and what the cost of goods, labor, and rent can look like in today’s restaurant business. You can watch this video on our DoorDash Instagram and also comment any questions you would like him to answer in the future. Make sure to keep checking our Instagram throughout the year for additional ideas.
As you test out your strategy, make sure to regularly review all the insights in the Merchant Portal to incorporate how they’ve been working and adjust as necessary. This could potentially help you increase restaurant profits through the new year.
What more tips? Start by improving your service by heading over to How To Improve the Food Delivery Customer Experience.
