Restaurants:
Optimize your free delivery campaign
We're excited to partner with you to drive awareness and incremental volume to your restaurant. As part of your commitment to this partnership, we ask that you deploy the following marketing tactics.
Follow these campaign requirements:
Set delivery and service fees to free or $0 throughout the campaign.
Set the order minimum to $0 throughout the campaign.
Ensure there are no competing delivery-related offers (i.e., $5 off for carryout customers) throughout the campaign.
Ensure there are no competing promo codes (i.e. with other third-party delivery providers) throughout the campaign.
If you need a tool to create these graphics, try this autogeneration tool or these Canva templates.
Looking for non-restaurant requirements? Check out how to optimize your non-restaurant delivery campaign.
Web Modal
Required
Live throughout the campaign
Include "Free Delivery" or "$0 Delivery" text on image
Include link to offer
Include all affiliated copy
Homepage Hero
Raise customer awareness
Required
"Free Delivery" or "$0 Delivery" in large clear text on image
Text above the fold
End date or campaign dates listed
Live all throughout campaign
Organic social media
Engage your fans
Required
2-3x a week, on all social media channels (posts or stories)
Include "Free Delivery" or "$0 Delivery" text on image
Include link to order
Include all affiliated copy
Remind them of your offer
Required
2x a week to customer base
Email subject should mention "Free Delivery" or "$0 Delivery" first, and then primary message
No competing offers in the email (e.g. for pick up, dine-in, etc.)
SMS Text Messages
Send them a nudge
Required
2-3x a week to customer base
"Free Delivery" or "$0 Delivery" mentioned
Campaign dates or time period included
Paid Media
Drive your customer base
Not Required, but Encouraged
Include "Free Delivery" or "$0 Delivery" on image
In Store Promotion
Connect with them in person
Not Required, but Encouraged
