Optimize your delivery campaign

We're excited to partner with you to drive awareness and incremental volume to your brand. As part of your commitment to this partnership, we ask that you deploy the following marketing tactics.

Mx - Retail - Value Prop 2 - Merchant Bagging Order
Non-Restaurant Drive Me Free Delivery Campaign Requirements

Follow these campaign requirements:

  • Set delivery and service fees to free or $0 throughout the campaign.

  • Set the order minimum to $0 throughout the campaign.

  • Ensure there are no competing delivery-related offers (i.e., $5 off for carryout customers) throughout the campaign.

  • Ensure there are no competing promo codes (i.e. with other third-party delivery providers) throughout the campaign.

If you need a tool to create these graphics, try this autogeneration tool or these Canva templates.

Looking for restaurant requirements? Check out how to optimize your restaurant delivery campaign.

Non-Restaurant Homepage Drive Me Free Campaign

Homepage Hero

Raise customer awareness

  • "Free Delivery" or "$0 Delivery" offer in large text on image

  • Text above the fold

  • End date or campaign dates listed

  • Live throughout campaign


Remind them of your offer

  • 2x a week to customer base

  • Email subject should mention "Free Delivery" or "$0 Delivery" offer first, and then primary message

  • No competing offers in the email (e.g. for pickup, dine-in, etc.)


Paid Media

Drive your customer base
Not Required, but Encouraged

  • Include "Free Delivery" or "$0 Delivery" messaging on the image

SMS Text Messages

Send them a nudge
Not Required, but Encouraged

  • 2-3x a week to customer base

  • "Free Delivery" or "$0 Delivery" offer mentioned

  • Campaign dates or time period included


Organic social media

Engage your fans
Not Required, but Encouraged

  • 2-3x a week, on all social media channels (posts or stories)

  • Include "Free Delivery" or "$0 Delivery" messaging on image

  • Include link to offer

  • Include all affiliated copy

In Store Promotion

Connect with them in person
Not Required, but Encouraged