Estimate your net profit margin on delivery vs. dine-in sales

Even with the commission rate, delivery can be more profitable than dine-in since orders are incremental sales that don’t require increased labor or significant overhead expenses.

First, let's start with your renevue

$
$

Now, let’s look at your annual expenses.

We’ve provided standard percentages for each of these common restaurant expense categories. Drag the bar to update the approximate cost as a percentage of your total business expenses for on-premise dining. Note: Your total expenses should not exceed 100%.

Cost of Goods Sold

Cost of Goods Sold

The total cost of the food and beverage items on your menu, including ingredients, garnishes, and condiments.

29
Cost of Goods Sold

Labor

The money spent on staff, including salaries, wages, healthcare, benefits and payroll taxes.

30
Cost of Goods Sold

Real Estate

The cost to lease your restaurant location(s), or the cost of your mortgage, if you own your space.

8
Cost of Goods Sold

General & Administrative

Your day-to-day operational expenses, including utilities, insurance, maintenance and repairs, licenses, POS software, credit card fees, etc

15
Cost of Goods Sold

Sales & Marketing

The money spent on advertising campaigns, sponsorships, website, graphic design, public relations, and other marketing efforts.

3
Cost of Goods Sold

Packaging

The cost of takeout containers, bags and disposable utensils.

2
Cost of Goods Sold

Depreciation & Amortization

The cost of fixed and intangible assets over time.

1
Cost of Goods Sold

Other

All other expenses not listed above.

3
Total Expenses: 91%

Your delivery profit margin could be 73% higher than dine-in!*

10%
10%
10%
Dine-in Profit margin
Delivery Profit margin
Combined Profit margin
$
$

Want to update your calculations? Simply drag the percentages in the bars below.

  • Dine-in Expenses
  • Delivery Expenses
  • Combined Expenses

Cost of Goods Sold

29
  • Dine-in
    29%$29000
  • Delivery
    29%$29000
  • Combined
    29%$29000

The total cost of the food and beverage items on your menu, including ingredients, garnishes, and condiments.

Labor

30
  • Dine-in
    30%$29000
  • Delivery
    29%$29000
  • Combined
    29%$29000

Many restaurants don't have to hire entirely new staff to handle delivery orders. For that reason, labor for delivery is reduced by 70%.

Real Estate

8
  • Dine-in
    8%$29000
  • Delivery
    29%$29000
  • Combined
    29%$29000

Many restaurants do not need to lease additional locations for their delivery business. For that reason, real estate costs for delivery are 0%.

General & Administrative

15
  • Dine-in
    15%$29000
  • Delivery
    29%$29000
  • Combined
    29%$29000

Many restaurants don't have additional G&A costs when handling delivery orders. For that reason, G&A costs for delivery are reduced by 50%.

Sales & Marketing

3
  • Dine-in
    3%$29000
  • Delivery
    29%$29000
  • Combined
    29%$29000

Many restaurants use their existing marketing budget to highlight the availability of delivery. For that reason, sales & marketing costs are the same as dine-in.

Packaging

2
  • Dine-in
    2%$29000
  • Delivery
    29%$29000
  • Combined
    29%$29000

Restaurants must purchase takeout containers and disposable utensils for delivery orders. For that reason, packaging costs for delivery are increased by 50%.

Depreciation & Amortization

1
  • Dine-in
    1%$29000
  • Delivery
    29%$29000
  • Combined
    29%$29000

Many restaurants don't purchase additional fixed or intangible assets when handling delivery orders. For that reason, D&A remains the same between dine-in and delivery.

Other

3
  • Dine-in
    3%$29000
  • Delivery
    29%$29000
  • Combined
    29%$29000

Commission

30
  • Dine-in
    0%$29000
  • Delivery
    30%$29000
  • Combined
    29%$29000

Total Expenses

  • Dine-in
    0%$29000
  • Delivery
    0%$29000
  • Combined
    0%$29000

Profit Margin

 
  • Dine-in
    29%$29000
  • Delivery
    29%$29000
  • Combined
    29%$29000
*These numbers are only estimates, not actual calculations or guaranteed results.

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