Millennials, as a customer segment, have completely changed the restaurant industry. Here’s proof: according to Techonomics, 90% of millennials order delivery at least once a week, and 63% of millennials are more likely to order delivery than to go out to eat. These shifts in the industry can initially be alarming for restaurant owners--change is scary! However, these new customers offer a whole range of modern opportunities for restaurant owners to tap into. The new social structures, time commitments, and preferences mean that millennials have specific values. Restaurant owners just have to understand those values in order to capture and serve this market. This is where DoorDash can help!
One thing that we do know about millennials is that they love delivery. In particular, college students love delivery. It makes sense: it’s fast (they don’t have to stop studying), it’s convenient (they don’t have to learn how to cook), and it’s cheap (they’re all about the deals). College students are a major potential customer segment for restaurateurs, but are often misunderstood because of their different behaviors. This is why we wanted to give restaurant owners a look into their heads, to see how they use delivery, and what they expect from them. Here’s what we found:
These are just a few of the patterns that we noticed about how college students use DoorDash for delivery. Check out the full report here for more insights into this unique customer segment.