Ways to Grow

How to Increase Order Size and Volume

You can increase order volume and size (and, as a result, profits) with in-app promotions, alcohol, and more.

13 min read
2022-08-12
DoorDash Increase Order Size and Volume

What You’ll Learn

In this course, you’ll learn how to:

  • Sell alcohol on your store on DoorDash: 5 min

  • Offer free items: 5 min

  • Provide discounts for all customers: 3 min

Why Is Increasing Your Order Size and Volume Important?

According to the 2019 DoorDash Economic Report, 65% of restaurants say they were able to increase profits during COVID-19 because of DoorDash. By offering alcohol and in-app promotions, you can increase ticket sizes, and, as a result, grow your profits.

Why Should I Offer Alcohol in My Store?

Include your in-store alcohol offerings on your DoorDash menu to reach new customers, increase online restaurant sales, and make your restaurant stand out. In fact, 70% of Gen Z adults and 62% of millennials say the option of including alcohol with a takeout or delivery order would make them more likely to choose one restaurant over another.

How Do I Offer Alcohol in My DoorDash Store?

1. Make sure you already have a valid liquor license.
2. Go to your menu in the Merchant Portal and click Get Started at the bottom left.
3. Enter representative information and check the box indicating that you plan to sell alcohol.
4. Sign the alcohol addendum and fill out the required information.
5. Add alcohol items to your menu.

Or

1. Navigate to the Merchant Portal, go to the “Add Solutions” tab.
2. On the Solutions Center, navigate to the “Increase Order Size and Volume” section. Click to add Alcohol.
3. Follow the prompts to sign the alcohol addendum and provide other required information.
4. Add alcohol items to your menu.

DoorDash Merchant - Add Alcohol

Why Should I Offer Free or Discounted Items?

Providing customers discounts or free items if they reach a specific minimum order amount can incentivize them to buy more. You can:

  • Promote favorite items

  • Give away surplus inventory

  • Attract customers to order from you instead of a competitor

How Do I Offer Free or Discounted Items on My Menu?

1. Go to the Marketing tab of the Merchant Portal to create a campaign.
2. Decide whether your promotion will target new, existing, lapsed, or all customers.
3. Select the type and duration of your promotion and (if applicable) which stores will offer it.

Or

1. Navigate to the Merchant Portal, go to the “Add Solutions” tab.
2. On the Solutions Center, navigate to the “Increase Order Size and Volume” section. Choose “Offer Free or Discounted Items.”
3. Add the promotion by selecting Create a campaign and follow the steps above.

DoorDash Merchant - Discount All Customers

Discounts for All Customers

Get higher average ticket value with a $ or % off discount that encourages customers to order that extra dish or two. Choose the minimum qualifying order value and the discount that you want to offer customers. You’ll cover the consumer discount and a fixed marketing fee for each order your promo generates.

How Do I Offer Discounts for All Customers?

1. Go to the Marketing tab of the Merchant Portal to create a campaign.
2. Decide whether your promotion will target new, existing, lapsed, or all customers.
3. Select the type and duration of your promotion and (if applicable) which stores will offer it.

Or

1. Navigate to the Merchant Portal, go to the “Add Solutions” tab.
2. On the Solutions Center, navigate to the “Increase Order Size and Volume” section. Click “Discount for All Customers.”
3. Add the promotion by selecting Create a campaign and follow the steps above.

DoorDash Merchant - Discounted Items

Ready for the next lesson? Learn how to grow online with DoorDash.

Author

Merchant Learning

Merchant Learning