As a result of the current global crisis, industries across all sectors are facing economic uncertainty. But with any major challenge comes an opportunity for a practical solution. In this case, more and more establishments are incorporating a food delivery app for restaurants in an effort to respond to the surge in demand for online food delivery. This latest trend can help your business evolve—and hopefully thrive—in any economic climate. We suggest following the lead of successful businesses that have made the transition into a company that delivers food for customers. From DoorDash, a leading third party provider of food delivery apps for restaurants, here are some of the key reasons why managers and owners are incorporating a food service app into their day-to-day operations.

It boosts incremental sales

Even before daily life was turned upside down, the demand for food delivery has seen a significant increase since 2014. People across all demographics, from Gen Z and millennials to baby boomers and more, are accustomed to the ease and convenience of ordering from their smartphones and having the meal of their choice delivered to their front door quickly. 

A recent survey revealed that 41% of consumers in the U.S. have used a food service app at least once between January and March of 2020. That's a massive chunk of potential revenue to keep your restaurant afloat during these uncertain economic times. The report also found that 19.9% of people used DoorDash. 

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It's no secret that the restaurant industry has reached a pivotal moment. It’s more crucial than ever to find ways to boost revenue, including delivery sales from online orders. Food delivery experts from DoorDash reported that restaurants participating on the platform saw a 60% profit on incremental orders.

The biggest takeaway from this data is the widespread use of third party food delivery services. If restaurants want new opportunities for growth, they need to incorporate a food service platform into their operations so that they can enjoy the advantages of increased revenue. In fact, analysts from Morgan Stanley predict that food delivery could eventually reach 40% of total restaurant sales. While this may have been hard to believe a few months ago, it is now a reality as restaurants all over the U.S. and the world are adapting to delivery-only business models. 

Food delivery apps increase online presence

When evaluating a food delivery app for your restaurant, it is important to factor in the built-in marketing tools and broad online reach that food service apps like DoorDash can instantly provide. Many small to medium-sized businesses don’t have access to a large marketing budget, making it unlikely—both financially and logistically—for them to get vast online exposure on their own.

90% of customers search online to find restaurants they want to order from—and reaching this captive audience is easier than you might think. Since 2016, DoorDash has reached 80% of consumers in the U.S. and 40% in Australia and other countries worldwide. People from all around the globe are wondering, “Where can I find a restaurant that delivers food to me?” When you partner with third party food delivery services like DoorDash, you’ll instantly get more eyes on your website and menu. 

Food delivery fulfills a crucial need 

Now more than ever, people need access to delicious, nourishing food that is conveniently delivered to their homes. A food delivery app for restaurants allows managers and staff to focus on making great food while the third party like DoorDash provides high quality and reliable delivery service. As a result, customers are able to make the most of their time spent at home with their nearest and dearest. 

It allows restaurants to provide faster & more efficient service 

One of the benefits of partnering with third party food delivery services is that it instantly streamlines online orders for optimal workflow in the kitchen. Compared to the traditional way of taking orders, which involves one of your staff taking phone calls and writing orders down on a piece of paper, online ordering through smart devices happens instantly. The DoorDash platform is specially designed for maximum efficiency, which means that all the logistics of online ordering are taken care of through our platform, from placing an order and sending it to the kitchen to notifying Dashers to pick it up and deliver it to the customer's home. 

Without spending extra time and workforce on the old-fashioned system of taking orders, your staff can focus more time creating delicious food that customers will crave again and again. Remember—wow them with their first bite, and you'll have them hooked for a lifetime. Beyond providing incredibly tasty meals they'll fondly remember, become the restaurant that’s known for fast delivery service and you'll be one step ahead of the competition. 

Take advantage of the latest tools available and discover the power of a food delivery app for restaurants by signing up for DoorDash today. 


Andrew McCarthy
Content Lead

Andrew McCarthy is the Senior Content Lead for B2B Marketing at DoorDash (both Merchant and Work divisions) where his mission is to help merchants grow and to make work delicious! Originally from Melbourne, Australia, he has 5 years of experience working in the on-demand delivery space across the United States, Canada, and Australia. When he’s not managing the incredibly talented content team at DoorDash, you’ll find him dining at the hippest local restaurants or ordering ramen from the comfort of his couch.