Which would you rather order: chocolate cake with vanilla frosting or homemade triple-layer chocolate cake with fresh vanilla buttercream frosting? 

When your customers are placing an online order, they aren’t able to ask you or your staff for details about a particular item — so the more information you can provide in your description, the more likely they are to select an item they will enjoy (and come back for). 

Here are a few ways you can spruce up your menu descriptions.

Get specific about ingredients

Is your produce locally sourced? Is your meat organic? They don’t have to be, but these are the kind of details customers appreciate and look for, especially if they are health- or environmentally-conscious.

Okay

Better

Cheeseburger

Grade A, pasture-fed, organic beef with cheddar from Bloom Street Farms 

Garden salad 

Spring mix with local seasonal produce and a choice of homemade dressings

Use descriptive adjectives

An adjective or two can go a long way toward making a dish sound as good as it tastes. Adjectives can be simple or a little fancy — you know your customers better than anyone, so you’re the best judge of what words will work best. 

Simple

Complex

Fresh, juicy, flavorful, hearty, sweet, smoky, tangy, wholesome, comforting, mild, peppery, seasoned, homestyle

Succulent, aromatic, fragrant, infused, robust, velvety, tantalizing, earthy, exquisite, full-bodied, mellow


If the item is inspired by a certain cuisine or locale, include that too. 

Okay

Better

Spaghetti with red sauce

Hearty spaghetti with our homestyle Sicilian marinara made with fresh tomatoes, basil, and garlic. 

Chicken enchiladas

Homemade corn tortillas filled with a sumptuous mix of shredded organic chicken, peppery green tomatillo sauce and topped with aged Cheddar

Pad Thai

Delicate rice noodles stir-fried with organic eggs, baked tofu, salted radish, crunchy bean sprouts and green onions. Topped with fresh ground peanuts. 

Include serving sizes where appropriate 

For appetizers, sides, shared plates or family-style entrees, it’s helpful to include the number of items or an estimate of how many people it will serve so your customers know what they’re ordering (and can add items if necessary). 

Okay

Better

Vegetable samosas

Two crisp turnovers filled with a savory mix of potatoes, peas, herbs and spices. 

Buffalo wings

12 buffalo wings (wings and drums) fried until crispy and served with our house made buffalo sauce. 

Taco Tuesday Combo Platter

Six tacos with your choice of filling (chipotle chicken, carne asada, al pastor) plus a side of guacamole, chips, and two agua frescas. Serves two. 

Keep it brief

Sometimes it’s easy to get carried away, especially with a favorite menu item. While it’s important to be descriptive, avoid writing a whole story about an item. 

Okay

Better

This fresh whole bass was caught fresh by a fisherman named Tommy who lives down the street. It is accompanied by roasted seasonal vegetables and spices from the Sunday farmer’s market on Main Street (10 am - 2 pm). Choose between couscous and a wild rice blend from the chef’s mom. 

Fresh-caught whole bass served with roasted, locally-grown roasted seasonal vegetables. Served with couscous or Ma’s homemade wild rice blend. 

Edit your food descriptions

Log into the Merchant Portal to update your menu or sign up with DoorDash today to get started. Get more tips on menu optimization from our post on menu design and the Cooking Up a Mouthwatering Menu guide. 

menu-creation

author-jenbrown
Jen Brown
Copywriter

Jen Brown is a copywriter based in Los Angeles. Her professional experience includes writing for  tech, nonprofits, manufacturing, entertainment, and consumer goods, but her lifelong commitment to spending most of her income at restaurants has been excellent preparation for writing for restaurant owners, operators, and staff. When she’s not planning (or writing about) her next meal, she likes to spend time outdoors and meet other people’s dogs.