It's common knowledge among restaurant owners and managers that food service is one of the most competitive industries. With these big challenges come the opportunity for innovative solutions that can easily take your restaurant above and beyond the competition. When you learn how to improve restaurant operations with the latest innovations and technology, you'll be able to streamline the ordering process, get a better understanding of the customer experience, and grow your business

A better understanding of customer preferences

Incorporating new technology specially designed for restaurants is an easy way for owners and managers to better understand the needs and preferences of customers. If you’re wondering how to best utilize new technology available for restaurants, it comes down to enhancing the overall dining experience, which will help boost your brand and increase revenue. 

An easy and efficient way to understand the customer experience is with digital loyalty programs, an update on traditional loyalty programs that have been around for a while. More and more tech-savvy restaurant owners are making the transition from plastic membership cards and keychain tags to digital loyalty apps that can be accessed directly from the customer's smartphone. 

This new technology is relatively simple in the way it works; customers are able to earn rewards every time they dine in or order takeout. When they order food, you can use the latest restaurant ordering technology to collect data about your customers, which allows you to determine what menu items are the most popular. When you have this relevant information from loyal diners, you'll be able to create the best possible dining experience by customizing your menu. As a result, you can strengthen your reputation for excellence, help build your brand, and also show your appreciation for your customer base through a frequent dining rewards system.

Streamline operations for more efficiency

Another type of restaurant ordering technology that will significantly improve the efficiency of operations is food delivery apps like DoorDash Drive. Compared to traditional delivery orders that require taking phone calls and writing them down on a piece of paper, food delivery technology allows for fast online ordering from smartphones or other electronic devices. As a result, this new technology will give your staff more time for other things such as tending to customers, clearing tables, preparing orders for delivery, and other essential tasks. 

Whether the order is large or small, the DoorDash Drive is specially designed to handle all aspects of delivery orders with fast online technology that streamlines the process. The incredible efficiency in food delivery operations is clearly evident in our latest research. Recent data shows that 91% of takeout deliveries ordered through this feature are delivered in 37 minutes. This advanced restaurant ordering technology not only frees up your staff to do other jobs but also allows you to customize your ordering process so that it works at an optimal level for the unique needs of your restaurant. 

Create a safer & more consistent business

Along with staying on top of restaurant industry trends and other useful marketing tips for increasing revenue, a top priority for restaurant owners and managers is the safety of staff and patrons. With symptoms ranging from mild to life-threatening, food allergies are a serious matter in any restaurant, so don't leave it to human error. Instead, let innovative technology be your safeguard that fully screens each and every customer for food allergies or sensitivities in their order. 


If you're wondering how to improve restaurant operations to ensure the safety of diners, new technology offers a simple and effective solution. Utilize a menu building software that lists the ingredients of every menu item. This useful software is designed to keep track of nutritional details and ingredients of each recipe while also staying in compliance with FDA nutrition reporting requirements. With all of this detailed information available on your menu, the wait staff will be readily able to answer any customer’s questions with confidence and accuracy. 

Increase data security

Another important component of any restaurant business plan is the latest technology designed to protect the vast amount of data stored in POS and back-office systems. Data breaches can be a major problem for any restaurant, but with the right type of software, you can greatly reduce the threat of potential data thieves. One way to avoid becoming a target is to use malware software that protects against data pirating. Secure credit cards, employee information, or banking transactions that are typically stored in cloud-based software. We advise consulting with your provider to find out how you can maximize data security for optimal safeguarding against threats.

Become more sustainable

Not only is sustainability smarter for your business due to the reduction of expenses, but it also boosts your reputation as an environmentally friendly business. When you incorporate sustainable business practices into your everyday operations, it can reduce food waste, allow you to source supplies from local organic farmers, and also make the transition to a paperless system. 

While sustainability is important, many restaurant owners continue to struggle with the practical aspect of incorporating these practices into daily operations. One solution is to implement a type of software that forecasts exactly how much food needs to be prepared for each shift. When you use this new technology, it will allow you to reduce food waste caused by over-ordering or over-prepping significantly. 

Restaurant software is also available to help operators streamline the ordering of supplies; it maintains a list of vendors that align with the sustainable values and practices of your restaurant. Going paperless will also save a significant amount of trees while simultaneously reducing the amount of time spent on shuffling paperwork. Try incorporating software into your human resources department. You can go paperless with day-to-day operations such as recruiting, training practices, onboarding, and more. These efforts will help the environment while also reducing costs and consequently increase your bottom line.

Use voice recognition for daily tasks

With the mainstream use of smartphones, many of us have become accustomed to the freedom that comes with voice commands. In the restaurant business, using voice commands can help your staff complete tasks that would otherwise be tedious and time-consuming. As voice recognition improves across all sectors, including food service industries, this new technology available in restaurants will allow your voice to take orders and also communicate with the kitchen staff when dishes are ready to be served. Voice recognition can also be used to gather customer feedback and allow diners to ask questions about the menu. Going beyond the dining room, voice recognition can also give you the ability to quickly and easily relay information about food deliveries, stock updates, printing tickets and bills, and more.  

24/7 access to restaurant operations

Virtual access to everyday essentials such as online banking, personal accounts, newspapers, and so on, is a major part of modern life. Everybody wants to be connected around the clock, regardless of where they might be located in real life. When it comes to running a restaurant, why should it be any different? If restaurant managers are no longer physically hunkered down in the back office keying data into a computer, your restaurant could save a great amount of time if corporate operations can access all the sales, labor, and forecasting reports from anywhere. 


With this new technology, no one has to wait for files to be transferred or verified. Instead, business operations can be done from anywhere, and data can get instantly processed with a few taps on a smart device. In the last decade, mobile technology has gone from luxury status to a must-have tool for staying competitive and growing your business. 

The demands of daily restaurant operations often require managers and owners to be in many different places at once. It makes sense to give them virtual access to back-office operations and keep them working outside of the office. Incorporating cloud-based software will give you the ability to order supplies, create schedules for the staff, manage inventory counts (and much more) - all from the convenience of a smart device. 

Improve business intelligence

The importance of business intelligence (BI) is well known in the foodservice industry. Taking a cue from the corporate world and the era of ‘big data,’ the ability to process massive amounts of collected information can be a major benefit for any restaurant. New technology can give you access to a wealth of untapped information stored in many POS systems. When you have this information at your fingertips, it can revolutionize the way your restaurant operates. Now you can have real insights into what needs to be improved in daily operations - the key to giving you a competitive advantage.

When it comes to improving business intelligence, top-rated software is essential for eliminating any guesswork in fixing problem areas. With access to real-time data, you can make informed decisions, take notice of red flag issues, and develop a proactive plan to boost your bottom line.

When you understand exactly how to improve restaurant operations with the latest technology, you'll be able to maximize operations with minimal time and effort.

Ready to boost revenue with food delivery service? Sign up for DoorDash for Merchants today. 

Andrew McCarthy
Content Lead

Andrew McCarthy is the Senior Content Lead for B2B Marketing at DoorDash (both Merchant and Work divisions) where his mission is to help merchants grow and to make work delicious! Originally from Melbourne, Australia, he has 5 years of experience working in the on-demand delivery space across the United States, Canada, and Australia. When he’s not managing the incredibly talented content team at DoorDash, you’ll find him dining at the hippest local restaurants or ordering ramen from the comfort of his couch.